Marketing Manager

Remote | Async | Autonomy-Driven

We're looking for a full-stack marketer who thrives at the intersection of creativity, trends, and tech. You’ll lead content and social initiatives end-to-end — from writing Twitter threads to spotting viral TikTok trends, collaborating with influencers, and crafting high-impact strategies for SaaS growth. If you’re technical, deeply curious, and fluent in internet culture, this role is for you.

This is a hands-on, high-autonomy role for someone who’s part content strategist, part growth hacker, and part digital creator.

Key Responsibilities

Performance Marketing (Google Ads) & SEO

• End-to-End Execution: Own the Google Ads stack (Search, Display, YouTube). You will handle keyword research, campaign setup, bidding strategies, and copywriting.
• Optimization: Relentlessly test and iterate to improve CTR, reduce CPC, and maximize RoAS.
• Search Authority: Execute on-page and off-page SEO strategies to rank for high-intent keywords.
• Data Analysis: Deep dive into analytics (GA4, GSC) to uncover traffic opportunities and kill underperforming channels.

Content Creation (Video First)

• Visual Storytelling: Script, shoot (screen record/face-cam), and edit engaging video content for social, ads, and product demos.
• Trend Jacking: Spot viral video trends and adapt them to our niche to drive organic awareness.
• Production: Use tools like CapCut, Descript, or Premiere to quickly turn raw ideas into polished assets.

Outreach & Distribution

• Cold Outreach: Run targeted outreach campaigns to build links, secure partnerships, and generate potential enterprise leads.
• Relationship Building: Identify and connect with key industry voices to amplify our brand reach.
• Distribution: Don't just publish; distribute. Ensure our content reaches the right eyes through manual and automated outreach.

Social Media & Influencer Marketing

• Manage and grow social presence across TikTok, Instagram, X, and LinkedIn.
• Collaborate with micro-influencers and creators to drive awareness and traffic.
• Spot emerging formats, viral trends, and leverage them for brand growth.
• Craft short-form video briefs that align with our voice and product messaging.

Growth & Distribution

• Collaborate on email marketing, landing pages, and distribution experiments.
• Analyze content performance and iterate based on insights.
• Suggest growth levers from your research, experiments, or trend observations.

Requirements

Experience:

• 2+ years of experience in content marketing or social media for SaaS or tech.
• Demonstrated success with growing TikTok or other short-form platforms.
• Familiarity with influencer outreach and collaboration strategies.
• Bonus: Experience running performance ads (Meta, Google, etc.).

Skills:

• Ads Master: Deep understanding of Quality Score, bidding strategies, and conversion tracking.
• Video Native: Comfortable on camera or behind the edit; you know how to hook a viewer in the first 3 seconds.
• Technical SEO: You know your way around Ahrefs, SEMrush, and Screaming Frog.
• Persuasive Writer: Whether it's an ad headline or a cold email, your copy converts.
• Scrappy: You don't wait for permission; you find a way to get the metric moving.

Nice to Have (Bonus Skills):

• Graphic design experience for social and marketing content.
• Motion design or animation basics for videos.
• Experience with SEO or content repurposing systems.
• Past work at a fast-paced startup or creative agency.

Benefits

• Remote
• Completely Async Communication
• Fun Environment
• Deadline-Driven Approach: You control your hours
• Ownership and Autonomy: You own and drive the execution
• Learning: You will work on challenging problems and engage in some of the most meaningful work of your life