Key Responsibilities: Respond to inquiries via phone, email, WhatsApp, and in-person meetings. Respond to inquiries from prospective students and provide detailed information about programs, admission requirements, scholarships, and deadlines. Guide students through the application process, including document submission, interview scheduling, and follow-ups. Evaluate applications to determine eligibility and ensure all required documentation is complete. Explain program offerings (e.g., BBA, MBA, Executive MBA), eligibility criteria, and career prospects to interested candidates. Counsel students and parents on the admissions process, program selection, and financial aid options. Guide applicants through application submission, document collection, and interview scheduling. Track and follow up with leads throughout the admissions funnel to increase conversion rates. Coordinate with faculty and academic committees for application review and admissions decisions. Participate in education fairs, webinars, school/college visits, and virtual recruitment events. Assist the marketing team in creating targeted outreach campaigns for management programs. Build and maintain relationships with educational consultants, career counsellors, and alumni for referral-based outreach. Maintain accurate and updated records in the CRM system Provide weekly and monthly reports on lead generation, conversion, and admissions progress to management. Collaborate with marketing teams to design and implement outreach strategies. Coordinate with academic and administrative departments to facilitate smooth admission transitions. Provide regular reports and insights on admissions trends, conversion rates, and pipeline status to the Admissions Manager/Director. Qualifications: Bachelors or masters degree in Management, Marketing, Education, or related field. 2–5 years of experience in admissions counselling, preferably for business or management programs. Strong knowledge of management education (MBA/BBA/BCA/MCA/BJMC) trends, career pathways, and industry expectations. Excellent communication and interpersonal skills. Proficient in Microsoft Office and CRM tools. Ability to handle student queries with professionalism and empathy. Desirable Attributes: Prior experience in admissions or exposure to global education systems. Goal-oriented with the ability to work under pressure and meet enrolment targets. Fluent in English; additional language proficiency is a plus. Familiarity with business school admissions cycles and international education systems. Prior experience dealing with international students and visa processes. Results-driven mindset with the ability to meet and exceed enrolment targets. Work Environment: Office-based with travel for recruitment events. Hybrid/remote work options may be available. May require flexible working hours to accommodate international student time zones.
Key Responsibilities: Develop and implement integrated marketing strategies to promote the institutions academic programs. Manage digital marketing campaigns including SEO/SEM, email, social media, and online advertising. Plan and execute offline campaigns, including educational fairs, school/college visits, seminars, and roadshows. Liaise with advertising agencies, media partners, and vendors. Manage the design and distribution of promotional materials brochures, banners, videos, etc. Monitor marketing budgets and evaluate campaign performance using analytics tools. Build strategic partnerships with schools, coaching centers, and education consultants. Supervise and streamline the end-to-end admissions process. Handle application intake, screening, document verification, and interview coordination. Ensure smooth communication between applicants and the institution. Collaborate with academic and administrative teams to ensure adherence to admission policies and enrolment targets. Maintain and report accurate data on inquiries, applications, and admissions. Guide prospective students and parents on program selection, career paths, eligibility, and admission procedures. Conduct one-on-one and group counselling sessions. Address student queries through walk-ins, phone calls, emails, and virtual platforms. Organize open houses, information sessions, webinars, and campus tours. Maintain student engagement throughout the decision-making journey. Key Skills & Competencies: Excellent communication and interpersonal skills Strategic thinking and planning ability Strong leadership and team management Result-oriented with strong follow-through Proficiency in digital marketing tools and CRM systems Strong presentation and negotiation skills Ability to work under pressure and meet admission targets Qualifications: Bachelors or Master’s degree in Marketing, Business Administration, Education, or a related field Minimum 5-8 years of experience in education marketing, admissions, or student counselling Experience in the higher education sector preferred Working Conditions: Full-time position with travel as required for outreach programs Occasional weekend work for events and admissions support
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