Marketing Manager

About the Role

strategic marketing, campaign execution, and creative storytelling

Key Responsibilities

Marketing Strategy & Execution

• Design and implement quarterly and annual marketing strategies aligned with organizational goals.
• Drive brand awareness and lead-generation campaigns across digital, social, and event channels.
• Manage marketing automation and analytics tools (e.g., HubSpot, Zoho CRM, Google Analytics) for campaign optimization and ROI tracking.
• Collaborate with business and sales teams to align marketing efforts with business outcomes.
• Oversee digital presence, including website, email marketing, paid campaigns, and PR initiatives.
• Identify new opportunities to enhance brand reach, partnerships, and market positioning.

Content Writing & Management

• Develop and manage a robust content roadmap — blogs, thought leadership articles, whitepapers, case studies, social posts, newsletters, and videos.
• Write, edit, and proofread high-quality, SEO-optimized content that reflects the brand voice and drives engagement.
• Repurpose content across channels to maximize visibility and consistency.
• Collaborate with internal teams and subject matter experts to develop impactful stories.
• Ensure brand tone, style, and messaging consistency across all communications.

Candidate Profile

Qualifications

• MBA/PG in Marketing, Communications, or a related field.
• 6–10 years of experience in marketing, with proven expertise in content writing and digital marketing.

Experience & Skills

• Strong background in

  digital marketing, demand generation, and brand communication

  .
• Proven ability to plan and execute

  content-led campaigns

  that drive engagement and conversion.
• Excellent writing, editing, and storytelling abilities.
• Familiarity with

  SEO, analytics, and marketing automation tools

  .
• Prior experience in

  B2B or services/consulting

  sectors preferred.

Core Competencies

• Strategic Marketing Planning
• Digital Campaign Management
• Creative Writing & Storytelling
• SEO & Content Optimization
• Data-Driven Marketing Decisions
• Cross-functional Collaboration
• Brand Development & Positioning

About us :

Avtar enables high-growth organizations to focus sharply on effective and sustainable talent strategies to make the workplace more inclusive —where people feel valued, engaged, and empowered to drive business success. A strong workplace culture is the foundation of an organization’s success. When individuals feel seen, heard, and aligned with their purpose, they bring their best selves to work—fueling innovation, collaboration, and growth. A truly dynamic workplace isn’t just about policies—it’s about fostering an environment where people flourish, ideas thrive, and businesses achieve sustainable success.

Website

http://www.avtarinc.com