Marketing Manager

Job Description

Responsibilities · Planning marketing strategies & budgeting for brand verticals & products. · Hands on experience in ATL, BTL activations & digital marketing. · Good in media planning covering all domains. Have handled budget of 1CR+ · Manage events such as product launches, exhibitions and photo shoots, supervising advertising, product design and other forms of marketing. · Using Spreadsheets or Excel (pivot tables, vlookup, etc.) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement. · Have Experience of Managing creative agency. · Strategize the Digital marketing plan with focused targeting and implement it for improved business results. · Preparation of MIS reports through proper analysis of Market Research data by using marketing analytics tools and data mining techniques. · Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. · Planning digital marketing campaigns, including web, SEM, email, social media and display advertising. · Conducting marketing activities & working closely with distributors/partners & business development teams to ensure value and visibility of the products. · Coordinating with partners (agencies) for lead generation activities such as mailers, road shows and other campaigns. · Build comprehensive measurement and performance projection plans and build performance reports that shape future strategy (Analytical performance measurement). · Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail. · Content generation and content writing expertise. · Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy) Behavioral · Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment · Strong writing and verbal communications, including presentation skills Qualifications: Education: MBA / Post graduation in marketing. Experience: 7-10 years of relevant experience in marketing. Preferably from , consumer durables or real estate industry. Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment Strong writing and verbal communications, including presentation skills Identify best practice for online success & entry models for the brand whilst upholding the brand equity Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy) Business acumen & comfort with funnel metrics, data and the ability to dive deep to validate/disprove hypothesis Show more Show less