Job
Description
Role Overview: We are seeking a Marketing Manager to lead initiatives in the Food and Pharmaceutical sectors across the Asia-Pacific region. This strategic role is central to driving regional growth, strengthening customer connections, and empowering commercial teams through targeted marketing programs. The position requires close coordination with cross-functional teams including sales, product development, regulatory affairs, and global category leads. Your focus will be on delivering market-focused campaigns that communicate the company’s strength in specialty ingredients and formulation know-how for both food systems and pharmaceutical manufacturing. Key Areas of Responsibility: 1. Strategic Regional Marketing Define and implement marketing strategies for the food and pharma sectors in APAC, ensuring alignment with corporate priorities and market-specific opportunities. Conduct market assessments to identify emerging trends, customer demands, and competitor movements. Build positioning frameworks, define value propositions, and segment customers to deliver tailored messaging. Partner with commercial and technical teams to roll out go-to-market plans and drive business impact. 2. Campaign Development & Market Execution Lead end-to-end execution of campaigns supporting new product introductions, industry promotions, and key customer initiatives. Create a full suite of marketing collateral such as brochures, sales decks, case studies, and product datasheets. Work with communication teams to amplify campaigns through digital media, industry events, and sales channels. 3. Collaboration with Internal Teams Partner with in-country sales and marketing leads to ensure alignment between business targets and marketing efforts. Assist in the design of marketing initiatives that support lead generation, customer acquisition, and solution awareness. Collaborate with technical and product teams to develop compelling content tailored to specific applications and industry use cases. 4. Events and Customer Touchpoints Organize and manage the company’s presence at trade shows, exhibitions, and customer events relevant to the food and pharma industries. Ensure brand consistency and strategic messaging at all physical and digital touchpoints. Lead the end-to-end event process from planning and logistics to execution and post-event analysis. 5. Marketing Analytics & Insights Monitor and report performance metrics for marketing campaigns and lead generation efforts. Deliver regular updates on market dynamics, competitive activity, and campaign ROI to regional leadership. Ensure all activities are well-documented and optimized for continuous improvement and strategic refinement. What We’re Looking For: A degree in Marketing, Business, Food Science, Life Sciences, or a similar discipline. 7–10 years of experience in B2B marketing, ideally within the food ingredients or pharmaceutical supply sectors. Strong background in marketing planning, content creation, campaign deployment, and cross-functional collaboration. Proven track record of executing marketing across multiple APAC countries within a regional framework. Excellent communication, coordination, and project management capabilities. Familiarity with CRM systems, digital marketing tools, and standard office software (MS Office). Fluent in English; additional regional languages are advantageous. Willingness to travel within the Asia-Pacific region as needed. Show more Show less
