Marketing Manager

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About Teej Group

Textiles, Premium Fitness, Export-Import, and Agro

Role Overview

lead generation

The ideal candidate is creative, tech-savvy, data-driven, and capable of building marketing funnels for:

• Fitness (B2C) –

  Antimatter Fitness Studio

• Fashion (B2B) –

  Teej India Textiles

• Agro/Export –

  Bulk buyers, distributors, international clients

Key Responsibilities

1. Lead Generation Across All Verticals

• Run performance marketing campaigns for fitness memberships, B2B fashion buyers, and agro leads.
• Build funnels tailored for B2C and B2B audiences.
• Manage ads on Meta, Google, LinkedIn, and industry platforms.

2. AI-Driven Marketing & Automation

• Use AI tools for creatives, content, copywriting, analytics, and automation.
• Implement WhatsApp automated flows for lead nurturing, catalog sharing, follow-ups, and bookings.
• Set up CRM automation using tools like Zapier, Make, and AI systems.

3. Digital Campaign Management

• Execute paid ad campaigns, retargeting, email marketing, and SEO.
• Optimize landing pages and track conversions.
• Manage website content and marketing assets.

4. Content, Branding & Social Media

• Plan content calendars for fitness, fashion, and agro verticals.
• Coordinate product shoots, videos, and ad creatives.
• Strengthen brand presence on Instagram, LinkedIn, YouTube, and B2B portals.

5. B2B Marketing for Textiles & Agro

• Generate global leads using Alibaba, Fibre2Fashion, Indiamart, etc.
• Manage email outreach, drip campaigns, and client databases.
• Support sourcing events, exhibitions, and catalog creation.

6. Analytics & Reporting

• Track metrics like CPL, ROAS, conversions, CAC, and lead quality.
• Prepare weekly and monthly dashboards.
• Use data to improve creatives, targeting, and budgets.

7. Coordination

• Work closely with sales teams across verticals to ensure lead quality and smooth handover.
• Manage freelancers, agencies, automation partners.
• Align strategies with management for group-wide growth.

Required Skills & Qualifications

• 3–7 years of experience in digital/performance marketing.
• Strong knowledge of lead generation for both B2C (fitness) and B2B (fashion/agro).
• Expertise in AI marketing tools (GPT, Canva AI, Midjourney, ad-generation tools).
• Experience with WhatsApp automation + CRM integration.
• Strong with Meta & Google Ads, LinkedIn outreach, email marketing, SEO.
• Excellent communication and analytical skills.

Preferred Qualities

• Highly tech-savvy with a hunger to explore new AI tools.
• Creative, proactive, and strong execution mindset.
• Ability to manage multiple verticals simultaneously.
• Strong copywriting + funnel understanding.

What We Offer

• Salary:

  ₹3–6 LPA

  based on experience.
• High autonomy and opportunity to scale 4+ business verticals.
• Access to top AI tools, marketing systems, and automation workflows.
• Fast career growth in a rapidly expanding group.