Marketing Manager

Marketing Manager / Digital Marketing Lead

Location:

Experience:

Industry:

Marketing Manager / Digital Marketing Lead

Key Responsibilities

Digital & Offline Marketing

• Plan and execute digital marketing strategies across SEO, SMO, email campaigns, paid ads, and social media.
• Design and manage company events, webinars, product launches, and seminars.
• Oversee website optimization (on-page & off-page SEO), blog posting, and digital lead generation through mass mailing tools like Mailchimp and Sales Catalyst.
• Manage ORM by monitoring and responding to reviews across all platforms.

Design & Communication

• Create marketing collateral such as brochures, mailers, invites, presentations, and infographics.
• Develop and maintain content strategy for social media and online branding.

Lead Generation & CRM

• Generate quality leads through digital marketing, events, and database enrichment.
• Implement, manage, and train team members on CRM tools for better customer lifecycle management.

Team Management

• Lead and mentor a team of inside sales and database executives.
• Collaborate with sales and HR departments to support training and marketing activities.

MDF & Claims Management

• Handle Market Development Funds (MDF) from OEMs including fund requests and claims submission.
• Coordinate with OEMs and internal stakeholders for campaign alignment and ROI tracking.

Other Key Areas

• Oversee LMS platform management for internal learning and development.
• Provide admin support to senior leadership for scheduling and communication.
• Conduct regular competitor and keyword analysis using tools like SEMrush, Ubersuggest, Google Analytics, and Search Console.

Requirements

• Bachelor’s degree in Computer Science or Marketing. B.Tech in CSE preferred.
• 8+ years of experience in marketing, including team leadership.
• Hands-on experience with SEO, SMO, Paid Ads, Email Marketing, Google Analytics, CRM, and mass mailing tools.
• Strong creative skills using CorelDraw, Adobe Photoshop, HTML, and Dreamweaver.
• Prior experience working with engineering or software products is a strong plus.
• Excellent communication, interpersonal, and analytical skills.

Preferred Certifications / Skills

• Certified in Ethical Hacking, Core JAVA, and SOLIDWORKS Marketing Tools.
• Trained in C++, HTML, and CorelDRAW.
• Knowledge of marketing automation and CRM implementation.

Qualifications

• Bachelor's degree or equivalent experience
• 3+ years' experience in marketing
• Strong verbal, written, and organizational skills