Marketing Lead

Job Summary :

Please share only those resumes that meet all the requirements, particularly candidates with experience in product-based companies and over 5 years of relevant

Experience:

• 5+ Year

Location:

• Rajkot, Gujarat (Onsite)

Education:

• Bachelor’s or Master’s degree in Marketing, Business Administration, Information Technology, or a related field.

Technologies / Tools

• CRM & ERP Platforms (e.g., SAP, Odoo, Zoho)
• Marketing Automation Tools (e.g., HubSpot, Mailchimp, Marketo)
• Analytics Tools (e.g., Google Analytics, SEMrush, Tableau)
• Social Media & Ad Platforms (Meta, LinkedIn, Google Ads)
• Product Lifecycle Management (PLM) Tools

Responsibilities:

• Develop and lead the overall marketing strategy in alignment with business objectives.
• Plan and execute end-to-end product marketing campaigns with measurable ROI.
• Collaborate with product and sales teams to align go-to-market strategies.
• Drive brand awareness, customer acquisition, and retention through targeted campaigns.
• Analyze market trends, customer insights, and competitor activity to refine strategies.
• Manage and mentor the internal marketing team for peak performance.
• Optimize digital presence across web, SEO, SEM, social media, and content platforms.
• Oversee marketing performance metrics and adjust tactics based on analytics.
• Participate in product launches, trade shows, and other promotional events.
• Ensure consistency in brand messaging and positioning across all touchpoints.

Must Have:

• Strong understanding of B2B/B2C product marketing strategies.
• Proven experience working in a product-based company or with ERP/CRM systems.
• Strategic mindset with a hands-on approach to execution.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical thinking and decision-making ability.
• Creative mindset with the ability to craft compelling brand narratives.
• Adaptability to evolving market needs and business goals.