Marketing Lead

Responsibilities

Strategic Marketing Leadership

• Define, develop, and execute

  marketing strategies

  aligned with company vision and growth objectives.
• Translate business goals into

  integrated marketing campaigns

  that drive awareness, engagement, and revenue.
• Build

  regionalized strategies

  tailored to cultural, business, and market dynamics.

Creative & Brand Management

• Oversee all

  creative marketing, content, and branding initiatives

  ensuring consistent messaging and visual standards.
• Brainstorm, conceptualize, and execute marketing ideas across

  digital and physical touchpoints

  .
• Champion the company's

  brand identity and storytelling

  across platforms.

Digital & Demand Generation

• Manage all digital channels including

  website, social media, email marketing, SEO/SEM, and digital advertising

  .
• Plan and execute campaigns to generate

  qualified leads

  and nurture them through the sales funnel.
• Analyze performance metrics and continuously

  optimize ROI

  .

Regional & Global Strategy Execution

• Tailor strategies for

  India, Asia, Europe, and North America

  .
• Collaborate with regional sales and product teams to support

  GTM initiatives

  .
• Plan participation in

  trade shows, conferences, and customer events

  .

Cross-Functional Collaboration

• Work with

  Product, Sales, and Operations teams

  to align on launches, positioning, and customer engagement.
• Partner with

  HR and Corporate Communications

  for internal branding and employee engagement.

Analytics & Insights

• Establish

  metrics and dashboards

  for campaign performance, customer engagement, and brand visibility.
• Provide

  strategic insights and recommendations

  for continuous improvement.