Marketing Lead

For to apply for this position, please complete the Pre-Assessment Quiz compulsorily:

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Marketing Lead (Head of Marketing)

Location:

CTC:

Type:

Reports to:

Role Summary

responsible for overall venue occupancy

Key Responsibilities

• Agency & Digital Oversight:

  Collaborate with digital marketing agencies to ensure campaigns are well-planned, creatives are delivered on time, and spend yields the expected ROI.

• On‑ground demand initiatives:

  Plan and execute weekly/monthly activities such as sports clinics, female‑only matches, pickup games, weekend leagues, and community events to drive engagement and occupancy.

• Events & Partnerships:

  Work with the Events team to conceptualize and deliver better weekly events; partner with schools, corporates, and local communities to generate sustained demand.

• Reporting with Events team:

  Own weekly dashboards for event pipeline, turnout, costs vs. revenue, and learnings; share clear next actions.

• Lead customer support:

  Own CS SLAs (first response, resolution), FAQs/macros, feedback loops to fix recurring issues, and CS quality checks.

• Manage CRM:

  Build journeys for first‑to‑second booking, renewals, win‑backs, referrals; run WhatsApp/SMS/email campaigns with tight targeting and tracking.

• Occupancy ownership:

  Forecast, track, and deliver

  overall venue occupancy

  targets; coordinate with Ops/Events to fill shoulder hours and optimize pricing/promos.

Must‑Have Qualifications

• 4–7 years in consumer growth/marketing with on‑ground execution experience.
• Experience coordinating with digital agencies while focusing internally on events, partnerships, and customer engagement.
• Strong Hindi & English; comfortable with weekend/event timings; on‑ground execution mindset.
• Sports/fitness category exposure.
• Basic design/editing (Canva/Figma) or no‑code landing page skills.

About us :

PlayAll Sports is a Sports Technology and Infrastructure company. Play.All serves 65,000+ customers every month in our 27 sports complexes along with corporate clients like HCL, KPMG, & American Express. Play.All also provide sports Technology and infrastructure solutions to Institutions and Corporates. For more details visit – https://www.playall.in