Marketing Lead

Marketing Manager

Location: Kapashera Enclave, Delhi (Onsite only)

(The company is currently aiming to move to a corporate office at Gurgaon)

Experience: 5+ years in marketing, brand building, and influencer management

Salary: Competitive, based on experience

About Buildskill:

Buildskill is India’s trusted home improvement and tools brand, known for quality products and bold brand storytelling. We’re scaling up and looking for a Marketing Manager who can elevate our brand, not just through ads, but by building community, shaping online narrative, and driving awareness across platforms.

What You’ll Do:

• Lead influencer marketing end-to-end: from planning, vetting, and negotiating to execution and analytics, with 100% hands-on ownership.
• Run advertising on Meta platforms: strategize, create, and optimize campaigns that directly route traffic to Amazon listings (focus on conversion and awareness, not sales quotas).
• Build and grow a compelling brand presence across social media channels, driving reputation and engagement.
• Own YouTube Marketing: manage influencer partnerships, produce brand-centric content, and expand our YouTube footprint.
• Collaborate with creatives, leadership, and external agencies to deliver cohesive campaigns that reflect Buildskill’s personality.
• Consistently innovate in messaging, partnerships, and tactics to keep the brand ahead of trends.
• Track, analyze, and report on marketing campaign outcomes—always identifying what clicks with our target audience.
• Actively shape the brand narrative—this is a pure marketing/brand-building role with zero sales targets or revenue responsibility.

Who You Are:

• Exceptional verbal and written communication skills.
• Complete fluency and hands-on experience in influencer marketing—can independently run campaigns and measure ROI.
• Deep, current knowledge of Meta ad platforms (especially Instagram and Facebook); experience in steering paid traffic to Amazon or third-party listings is a must.
• Strong practical and strategic background in social media brand building (not just posting—building culture and visibility).
• Demonstrated success in conceptualizing and executing campaigns for brand growth (preferably with tangible examples/case studies).
• YouTube marketing savvy—hands-on experience managing channels, content, and influencer campaigns.
• Creative, energetic, collaborative, and always eager for faster, smarter brand growth.

Why Buildskill

• Autonomy to steer all-things-marketing (no sales targets; your focus is pure brand impact).
• Work with a lean, dynamic team where your ideas move quickly from concept to campaign.
• Direct influence on the identity and voice of India’s fastest-growing tools brand.