E-Commerce PPC Specialist

Role: Ecommerce PPC Specialist

Responsibilities

• Develop and execute PPC campaigns to drive traffic and sales for ecommerce stores.
• Conduct keyword research and analysis to identify opportunities for optimization and growth.
• Must have good knowledge of CTR / CVR / ACOS to monitor performance on daily basis.
• Monitor and analyze campaign performance, making adjustments as necessary to optimize performance and drive ROI.
• Collaborate with other teams, including marketing and eCommerce teams, to align PPC strategy with overall business goals.
• Stay up-to-date on industry trends and changes in PPC algorithms, adjusting strategies accordingly.
• Provide regular reporting and analysis of campaign performance to stakeholders.

Test and experiment with new ad formats and platforms to identify new growth

• Proven track record of successful ad performance
• Expertise in bid management and budget allocation
• Ability to analyze data and pivot strategies accordingly
• Knowledge of conversion rate optimization techniques
• Experience with A/B testing and landing page optimization
• Understanding of Ecommerce and customer journey
• Good excel knowledge is an advantage

Minimum Qualifications

1. Relevant education:

Bachelor's degree in e-commerce, digital marketing, or related field

Experience

· 3 year of experience in e-commerce industry

· Solid understanding of e-commerce platforms, Amazon & Flipkart

· 1 year managing Ecommerce PPC campaigns

CTC -