E-Commerce PPC Specialist

Key Responsibilities

Google Ads & Shopping Campaign Management

• Build, optimize, and scale

  Google Shopping

  campaigns for ArtSmileyDecor product categories.
• 
  
• Set up and maintain

  Google Merchant Center

  (GMC) including product feed, schema, attributes, promotions, and error troubleshooting.
• 
  
• Create and optimize Search, Display, Performance Max campaigns.
• 
  
• A/B test ad creatives, audience segments, and bidding strategies to improve ROAS.

Meta (Facebook/Instagram) Ads & Catalogue

• Manage

  Meta Commerce Manager

  catalogue for ArtSmileyDecor products.
• 
  
• Run dynamic catalogue ads, retargeting ads, and lookalike acquisition campaigns.
• 
  
• Improve product feed hygiene, creative templates, event tracking (Pixel/Conversions API).
• 
  
• Coordinate with the design team for creatives aligned with home décor visual identity.

Marketplace Advertising (Amazon & Noon)

• Create, manage, and optimize

  Amazon Sponsored Ads (SP, SB, SD)

  campaigns.
• 
  
• Optimize product listings, keywords, backend search terms, and daily ACOS targets.
• 
  
• Run

  Noon Ads

  including sponsored listings and promotional visibility campaigns.
• 
  
• Monitor category competitiveness in Home Décor / Wall Art.

E-commerce Analytics & Reporting

• Track and improve KPIs: ROAS, CPC, CTR, conversion rate, ACOS, TACOS, revenue growth.
• 
  
• Provide weekly/monthly performance reports with actionable recommendations.
• 
  
• Use Google Analytics (GA4), Search Console, and marketplace dashboards for insights.
• 
  
• Conduct competitor analysis for pricing, keywords, and ad placements.

Feed Management & Store Optimization

• Ensure optimized product titles, descriptions, categories, and attributes for décor products.
• 
  
• Maintain structured product feeds for Google, Meta, Amazon & Noon.
• 
  
• Work with the e-commerce team to optimize landing pages and product detail pages for conversions.

Required Skills & Qualifications

• 3–5 years of hands-on experience in e-commerce PPC management.
• 
  
• Proven experience running

  Google Shopping & PMax

  campaigns for retail/e-commerce.
• 
  
• Strong understanding of

  Meta Ads

  , dynamic product ads, and catalogue setup.
• 
  
• Experience advertising on

  Amazon & Noon

  (mandatory for this role).
• 
  
• Knowledge of feed optimization tools (DataFeedWatch / GMC / API feeds).
• 
  
• Familiarity with marketplaces and their algorithms for home décor categories.
• 
  
• Strong analytical mindset with proficiency in Google Analytics, Excel/Sheets, and tracking tools.
• 
  
• Ability to manage budgets and deliver high-ROI campaigns.
• 
  
• Experience in running campaigns for

  home décor, furniture, or lifestyle products

  is a strong plus.

Preferred Qualifications

• Experience with Shopify, WooCommerce, or any major e-commerce CMS.
• 
  
• Creative eye for home décor trends and visual product merchandising.