Marketing Head

Job Title: Head of Marketing

Company: Accupack Engineering Pvt. Ltd.

Location: Plot No. 6A, TTC Industrial Estate, Rabale, Navi Mumbai, Maharashtra 400701

Contact: 7304489564 |E-mail: jobs@accupack.in

Work Schedule:

• Working Hours: 9:00 AM – 6:00 PM
• Weekly Off: Sunday (fixed)
• Additional Offs: 1st and 3rd Saturdays of every month

Salary Range: ₹70,000 – ₹90,000 per month

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About Us

Accupack Engineering Pvt. Ltd. is a leading manufacturing company committed to innovation and operational excellence. We are seeking a dynamic and results-driven Head of Marketing to lead our marketing initiatives and amplify our brand presence in the B2B manufacturing sector.

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Position Overview

As our Marketing Head, you will develop and execute comprehensive marketing strategies that align with our growth objectives. You’ll oversee brand management, digital marketing, lead generation, event marketing, and analytics while managing a passionate team committed to growth and performance.

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Key Responsibilities.

1. Strategic Marketing Planning

o Develop and implement marketing strategies aligned with business goals.

o Conduct in-depth market research to identify target audiences and trends.

o Oversee the annual marketing budget and ensure optimal allocation.

2. Brand Management

o Build and maintain a strong, consistent brand identity.

o Manage brand messaging and positioning across channels.

o Track and optimize brand performance metrics.

3. Digital Marketing

o Plan and execute SEO, SEM, social media, email marketing, and content strategies.

o Oversee website management and performance.

o Utilize analytics to measure and optimize digital campaign effectiveness.

4. Event Marketing

o Organize trade shows, exhibitions, and industry events.

o Manage booth design, collateral, staffing, and promotional activities.

o Measure event outcomes and ROI.

5. Lead Generation & Sales Enablement

o Design and implement strategies to attract and qualify leads.

o Support the sales team with targeted marketing content and resources.

o Track lead conversion and pipeline health.

6. Data Analytics & Insights

o Leverage analytics tools to analyze market trends, customer behavior, and campaign performance.

o Generate actionable insights to refine strategies and improve ROI.

7. Team Leadership & Development

o Manage and mentor the marketing team.

o Set goals, provide feedback, and foster a collaborative environment.

8. Platform Management

o Maintain and optimize presence on platforms like IndiaMart.

o Use data scraping techniques to gather market and competitor intelligence.

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Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 10+ years of B2B marketing experience, ideally within the manufacturing sector.
• Strong expertise in digital marketing tools and strategies.
• Proven ability to drive and execute successful marketing campaigns.
• Excellent communication, presentation, and interpersonal skills.
• Analytical thinker with strong problem-solving capabilities.
• Ability to juggle multiple projects and meet deadlines.
• Detail-oriented with a passion for marketing excellence.
• Proficiency with data analytics and data scraping tools/techniques.
• Collaborative mindset for cross-functional teamwork.

Job Type: Full-time

Pay: ₹70,000.00 - ₹90,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person