Marketing Head

Job Title: Marketing Head

Location: Surat

Reports To: Founder / Director, INT Group

Date: 02 August 2025

About INT Group

INT Group is a fast-growing multi-vertical business with operations in Business Process Outsourcing (BPO), Domestic & International Travel Services, and Courier & Logistics. We are on a mission to become a trusted partner for customers across India and global markets by offering dependable, tech-enabled, and customer-first solutions.

Position Summary

The Marketing Head will be responsible for strategizing and executing marketing plans across all business verticals. This includes lead generation, brand development, digital presence, and effective coordination of internal teams and external vendors. The ideal candidate will drive results across BPO, travel, and courier sectors for both India and international markets.

Key Responsibilities

• Generate qualified leads for:

○ BPO services (domestic & international)

○ Travel bookings (corporate & retail)

○ Courier franchise acquisition & Retail

• Develop and manage annual and quarterly marketing budgets
• Build and execute marketing campaigns across all digital channels
• Coordinate with internal teams:

○ Graphic Designer

○ Website/IT Executive

○ Social Media Executive

• Manage and leverage databases & CRM for campaigns and nurturing
• Define and establish unique selling propositions (USP) for each vertical
• Ensure robust digital presence on platforms like Google, Facebook, Instagram, and LinkedIn
• Collaborate with vendors, influencers, and agencies when required
• Monitor trends, analyze competitors, and implement quick strategic shifts
• Coordinate branding efforts during festive seasons, events, and launches

Key Performance Indicators (KPIs)

Measured monthly and quarterly, aligned with company growth goals:

Lead Generation & Digital Growth

• 50+ qualified BPO leads/month via LinkedIn, email, and landing pages
• 30% increase in website visitors & avg. stay time (across all verticals)
• 3X increase in positive Google/TripAdvisor/Facebook reviews
• 20% quarter-on-quarter increase in courier franchise leads
• 300 qualified leads for international courier& cargo business
• 300 qualified leads for Travel verticals ( Flights /Hotels /Packages/Visa)
• 1 viral marketing campaign/month (across any vertical)

Operational & Campaign Effectiveness

• Timely execution of campaigns (calendar adherence = 95%+)
• Branding & collaterals ready for all key seasons/events
• Increase in referral traffic and organic leads by 25%
• Fast execution of marketing experiments (within 7 working days)
• 100% team engagement (weekly review, brainstorming, feedback loops)

Qualifications & Skills Required

• Graduate with strong written and spoken English
• Certification or degree in Marketing / Digital Marketing
• 5–6 years of experience in a similar strategic marketing role
• Hands-on with:

○ CRM tools (e.g. Zoho, HubSpot, LeadSquared)

○ Digital tools like Google Ads, Meta Ads, Mailchimp

○ Local SEO, GMB management, and SMM platforms

• Demonstrated marketing experience in:

○ International BPO lead generation

○ Travel sector campaigns (B2C/B2B)

○ Courier or Logistics industry (a strong plus)

• Team leadership experience in virtual and hybrid settings
• Experience coordinating with content writers, designers, vendors
• Copywriting & campaign planning ability is a must
• Growth mindset: Open to experimentation, A/B testing, and learning
• Flexible, enthusiastic, and deadline-driven

Team Structure

You will directly manage:

• 1 Graphic Designer
• 1 Website/IT Executive
• 1 Social Media Executive

You will collaborate with:

• Freelance Content Writers
• Ad Agencies / SEO Consultants
• Internal Business Heads of BPO, Travel, and Courier units

Growth Path

This role offers a clear growth path toward Chief Marketing Officer (CMO) , based on performance, leadership, and impact.

Compensation

4.2L to 6L + Performance-based bonus

Work Mode: [On-site ]

Location Preference: [Surat / Chikhli]

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Work Location: In person