Marketing Head

Job Summary

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Key Responsibilities

• Design and lead marketing strategies to promote academic and training programs.
• Manage end-to-end campaigns for student acquisition, branding, and program promotion.
• Oversee digital and offline marketing activities, ensuring alignment with academic goals.
• Lead and mentor the marketing team to drive performance and innovation.
• Collaborate with academic, sales, and training departments to align messaging.
• Plan and control the marketing budget with a strong focus on ROI.
• Analyse market trends and competitor strategies to identify opportunities.
• Strengthen institutional branding through PR, content, and partnerships.
• Monitor campaign performance and provide data-driven insights and reports.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• 6–8 years of experience in marketing, preferably within the academic or training domain.
• Proven track record of leading marketing teams and executing successful campaigns.
• Deep understanding of academic audience behavior and education sector trends

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• Excellent leadership, communication, and project management skills.
• Proficiency in marketing tools, CRM platforms, and analytics

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Preferred Skills

• Prior experience in education institutions, EdTech companies, or training academies.
• Strong content and branding sense tailored to academic audiences.ng