Marketing Executive

Job Description — Marketing Executive (E-Commerce) Position: Marketing Executive Department: Digital Marketing Location: Fatehpur Beri, New Delhi - 110074, Experience Required: 2–5 Years (minimum 1+ year in e-commerce marketing) Industry: Fashion & Apparel / E-Commerce Role Overview: We are looking for an experienced and creative Marketing Executive with strong expertise in SEO (On-Page & Off-Page), Affiliate Marketing, Social Media Marketing & Influencer Marketing to drive brand visibility and revenue growth for our e-commerce business. The candidate should have hands-on experience in promoting fashion/lifestyle brands, increasing website traffic, optimizing ROI from all digital platforms, and managing high-impact campaigns. Key Responsibilities🔍 1. SEO Management (On-Page & Off-Page)Conduct keyword research, competitive analysis & SEO audits. Optimize website content, meta tags, schema, URL structure, page speed, mobile responsiveness. Manage backlink building, guest posting, directory submissions & off-page SEO activities. Track organic ranking, domain authority, traffic & conversion metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs. 🤝 2. Affiliate MarketingBuild & manage affiliate partnerships with bloggers, coupon sites & review platforms. Track affiliate performance, conversions & payout analytics. Create marketing kits & strategies to onboard new affiliate partners. Optimize affiliate campaign ROI. 📱 3. Social Media Marketing (Paid & Organic)Create and execute result-driven social media strategies for platforms like Instagram, Facebook, YouTube, Twitter, Pinterest, Snapchat, LinkedIn. Manage content calendar, creatives, reels/posts/story themes. Plan & run paid ads (Meta, Google Display, YouTube, Snapchat Ads). Coordinate with design team for aesthetic campaign visuals as per brand guidelines. 👑 4. Influencer MarketingIdentify, negotiate & collaborate with macro/micro influencers, fashion content creators, celebrity stylists, YouTube vloggers, child & family influencers. Plan campaign briefs, scripting, deliverables, usage rights, timelines & budget. Track reach, engagement, post-performance & sales conversion. 🚀 5. Performance Marketing & CampaignsPlan and manage Google Ads, Meta Ads, retargeting campaigns, conversion optimization. Develop CPA, ROAS, CPC & ROI-based campaigns. Run offer-based and launch campaigns (like B2G3, ₹500 for 3, festival/wedding collection, kids fashion, etc.). 📊 6. Analytics & ReportingPrepare daily/weekly/monthly marketing performance reports. Track campaign effectiveness, traffic sources, conversion rate, CAC, ROI. Monitor landing page performance, A/B testing & funnel optimization. 🤝 7. Collaboration & StrategyCoordinate with design, product, merchandising & sales teams. Assist in campaign conceptualization, branding strategies, meta ad scripts, storytelling concepts. Work alongside top management for business growth planning & marketing calendars. Required Skills & Qualifications✔ Bachelor’s degree (MBA in Marketing preferred). ✔ Minimum 2+ years experience in digital marketing for an e-commerce company (fashion/lifestyle industry preferred). ✔ Strong experience in SEO, SMM, Affiliate Marketing & Influencer Marketing. ✔ Practical knowledge of Meta Ads Manager, Google Ads, Google Analytics, Ahrefs, Canva, HubSpot, Mailchimp etc. ✔ Excellent communication & creative copywriting skills (Hindi & English bilingual advantage). ✔ Ability to manage multi-channel campaigns, budgets & timelines efficiently. ✔ Strong understanding of target audience segmentation (Tier-wise city marketing, ads targeting, radius-based marketing, festive targeting). ✔ Should be creative, result-driven and highly proactive. Additional Preferred Skills (Added Advantage)⭐ Experience with fashion apparel marketing ⭐ Knowledge of WhatsApp marketing, SMS campaigns, email funnels ⭐ Understanding of landing page design and CRO (conversion rate optimization) ⭐ Experience in viral trend-based content, influencer reel scripting ⭐ Ability to plan 30-day marketing calendars with budget allocation ⭐ Familiarity with packaging marketing, offline branding elements (banners, posters, store ads) Key Performance Indicators (KPIs)📈 Organic & Paid Website Traffic Growth 💰 Sales Growth from Digital Channels 🔁 ROAS & Campaign ROI 👥 Social Media Engagement & Followers Growth 📦 Order Conversion Rate 🎯 Influencer Campaign Reach & Sales Impact 🔍 SEO Ranking Improvement (Top 10 positions) 📊 Customer Acquisition Cost (CAC) & Lifetime Value (LTV)