Marketing Executive

Job Title:

We are seeking a Marketing Communication Manager with a strong understanding of our company's needs, including new products and sales. The ideal candidate will be responsible for managing, analysing, and promptly updating the website, as well as shaping the overall positioning and messaging of the product and company.

Marketing Communication Manager will support multiple integrated marketing campaigns for demand enquiries and sales, and develop a marketing strategy for our B2B business.

Product Marketing to customers:

• Developing strong understanding of our products
• Working with the design team to develop mailers and execute & monitor marketing campaigns on email, WhatsApp, etc.
• Planning packaging design and launch mailers for new product launches
• Maintaining inventory of stock products and planning promotions accordingly
• Targeting specific products to specific top Pharma brands through emailers and through our sales team
• Product wise targeting to non-pharma clients to expand our reach
• Maintaining uniform communication on all our social media presence channels
• Utilizing events, days, opportunities appropriately to expose our product

Corporate Marketing:

• Maintaining Corporate website
• Planning annual catalogue
• Exhibition Planning if any
• Maintaining Company profile on social media B2b platforms
• Creating a corporate video
• Creating all communication required for B2b Marketing
•  Training of marketing and sales team:
• Training new sales and marketing associates on products
• Leading a team of 6-8 marketing interns, associates, and graphic designers
• Ensuring the sales team is equipped with marketing materials to pitch products to clients 

Role with top management:

• Conducting monthly reviews with management and advising on new avenues to market/sell our products to new clients
• Planning a Monthly meeting with sales team and top management to discuss performance

Qualifications:

• Experience in B2B marketing
• Bachelor's degree required, along with a PG/MBA degree in marketing
• Experience working in a high-growth environment, Mailers, Website development and maintenance, basic knowledge of SEO and leading a team preferred