Marketing Coordinator

Position Title: Marketing Executive (Back Office) Reports to: Marketing Manager Department: Sales and Marketing Location: India Employment Type: Full-Time Experience Level: Minimum of 1-3 years in marketing support roles, preferably within the chemical, pigment, or ink industry Job Overview: We are looking for a highly organized and motivated Marketing Executive to join our Sales and Marketing team. This role will focus on providing back-office support, assisting in marketing campaigns, managing client communications, and ensuring smooth execution of day-to-day marketing operations. Key Skills and Requirements: 1. Marketing Experience: o Minimum of 1-3 years in a marketing or back-office support role. o Experience in the chemical, pigment, or ink industry is a plus. 2. Educational Background: o Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 3. Industry Knowledge: o Basic understanding of marketing principles and the chemical or pigment industry. o Familiarity with market research, trends, and client requirements. 4. Communication and Interpersonal Skills: o Excellent verbal and written communication skills. o Ability to assist in creating compelling content for marketing campaigns and client communications. o Strong interpersonal skills to coordinate effectively with the sales and marketing teams. 5. Technical Skills: o Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and marketing software/tools. o Experience with CRM software or marketing automation tools is a plus. o Familiarity with social media platforms and content management systems. 6. Organization and Time Management: o Strong organizational skills with the ability to manage multiple tasks simultaneously. o Attention to detail and ability to meet deadlines. 7. Problem-Solving and Support: o Ability to resolve routine issues and assist in client inquiries. o Proactive approach to supporting marketing operations. 8. Adaptability and Teamwork: o Ability to work collaboratively with cross-functional teams. o Adaptable to working in a fast-paced environment. Job Responsibilities: 1. Marketing Campaign Support: o Assist in the planning and execution of marketing campaigns. o Help create marketing materials such as brochures, newsletters, and product presentations. o Coordinate with the design team for content creation. 2. Client Communications and Relationship Management: o Assist in managing customer queries and providing relevant information. o Support sales teams in customer follow-up and ensuring satisfaction. o Maintain and update client contact databases. 3. Market Research and Data Analysis: o Conduct research on industry trends, competitors, and potential customer segments. o Compile reports on marketing activities and provide insights to the team. 4. Event Coordination and Support: o Assist in organizing marketing events, trade shows, and client meetings. o Ensure all logistics for events are managed efficiently. 5. Content Management and Social Media: o Help manage social media accounts by scheduling posts and engaging with followers. o Assist in content creation for digital and print platforms. 6. Administrative Support: o Maintain accurate records of marketing materials, campaigns, and client communications. o Help manage and organize marketing budgets and documentation. Desired Candidate Profile: 1. Experience: 1-3 years in a marketing or back-office support role, preferably in chemicals, pigments, or inks. 2. Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. 3. Soft Skills: Strong communication skills, team orientation, and problem-solving abilities. 4. Tech-Savvy: Familiarity with Microsoft Office, CRM tools, and social media management platforms. 5. Organization: Strong organizational skills with the ability to handle multiple tasks and deadlines. 6. Mobility: Ability to travel occasionally as needed for marketing events or client meetings.