Marketing Content Strategist | BU: Global Study Partner

Position Title:

Business Unit:

Experience:

Location:

Salary Range:

About upGrad GSP

upGrad GSP is a leading global education marketplace, connecting international students with universities and institutions worldwide. We are driven by technology, compliance, and student success—helping partners achieve sustainable international growth through innovative marketing, recruitment, and admissions solutions. We are seeking a Marketing Content Strategist to join our fast-growing Global Marketing team. This individual will play a key role in elevating our brand presence by delivering impactful, engaging, and data-driven content across multiple digital channels.

Key Responsibilities:

Social Media Management

• Own and manage upGrad GSP’s global social media channels.
• Develop and execute strategies and campaigns to build brand awareness, engage partners, and generate business opportunities.
• Track, analyse, and optimise campaign performance using analytics.

Email Marketing

• Plan, design, and execute email marketing campaigns via platforms such as HubSpot or Mailchimp.
• Drive partner engagement through segmented and targeted communication.
• Monitor KPIs and refine campaigns for ongoing improvement.

Content Creation & Thought Leadership

• Produce high-quality short and long-form content, including blogs, articles, case studies, whitepapers, and news updates.
• Collaborate with internal teams to position upGrad GSP as a thought leader in global education and highlight partner institutions.
• Create and publish timely announcements on the Partner Portal.

Visual Content Development

• Design visual assets, infographics, and marketing collateral using Canva, aligned with brand guidelines.
• Support digital campaigns, website content, and social media posts with compelling visuals.

Project & Campaign Management

• Manage timelines, tasks, and content calendars using project management tools (Asana, Monday.com, or similar).
• Coordinate with global marketing and regional recruitment teams to ensure timely and aligned campaign delivery.

Skills & Qualifications Education:

• Bachelor’s degree in Marketing, Communications, or related field. Experience
• 2–4 years of experience in content strategy, digital marketing, or communications.

Technical Skills:

• Proficiency with email marketing platforms (HubSpot, Mailchimp, or equivalent).
• Strong working knowledge of Canva for visual design and content creation.
• Familiarity with project management tools (Asana, Monday.com, or equivalent).

Core Competencies:

• Excellent writing, editing, and storytelling skills across digital platforms.
• Analytical mindset with the ability to interpret data and optimise strategies.
• Strong organisational skills and attention to detail.
• Ability to work independently in a fast-paced, global environment.
• Exceptional communication and cross-team collaboration skills.

Why Join Us?

• Be part of a rapidly scaling global EdTech company shaping the future of international education.
• Collaborate with a diverse, international team across 20+ offices worldwide.
• Gain exposure to global markets and innovative marketing strategies.
• Opportunity to directly influence brand awareness and partner engagement on a global scale.