Marketing Communications Specialist

Job Description

Job Title: Marcom Senior Associate About the Role: We are seeking a sharp, hands-on Marcom Senior Associate to bridge the gap between creativity and strategy — someone who understands healthcare professionals, the nuances of digital platforms, and how to communicate effectively through content and design. This role will oversee both the content and creative teams , ensuring all marketing collaterals are impactful, customer-relevant , and optimized for each digital channel (social, website, YouTube.). (This role is for the Business Unit of ValueMomentum - WhiteCoats) About the Team : WhiteCoats empowers hospitals, clinics and labs by providing innovative digital solutions in marketing and operations that enhance patient acquisition, retention and engagement. By integrating technology with personalised support. We are a team of 120+ experts working towards a common goal - practice growth excellence. As an inside sales associate, you will be crucial in promoting and selling digital solutions to medical practitioners, focusing on client acquisition, retention, and building long lasting relationships. Key Responsibilities: ✦ Strategy & Planning Define the marketing communication strategy across doctor personas (individuals, clinics, diagnostic centers). Align content and design with business goals (SEO, engagement, conversions, digital presence). Own the briefing and execution cycle across all platforms (Facebook, Instagram, YouTube, GMB, Websites, WhatsApp, etc.). ✦ Content & Creative Oversight Lead copywriting for ad creatives , awareness campaigns, blogs, and video scripts with the right balance of medical accuracy and mass appeal . Guide designers to create platform-specific visuals/videos that grab attention and reflect doctors’ brand values. Ensure timely delivery of monthly content calendars , campaign assets, and growth kits for doctors. ✦ Execution & Quality Control Review and validate creative and content output to avoid over-medical or too-casual tone. Conduct regular VOC analysis with doctors to understand what content works. Standardize templates and best practices to reduce repeated briefs and rework. ✦ Collaboration Work closely with SEO, Website, CRM, and Product teams to deliver integrated communication plans. Collaborate with external vendors or agencies (AI content tools, video editors, etc.) if needed. Qualifications: 3-5 years in Marketing Communications, Creative Strategy, or Healthcare Marketing . Prior experience leading cross-functional creative + content teams . Strong understanding of doctor personas , healthcare communication norms, and regulatory sensitivities. Ability to balance creativity with structure , and drive output without micro-management. Preferred Skills: Hands-on with tools like Canva, Meta Ads, Google Analytics, or similar platforms. Excellent command of English with sensitivity to Indian language and tone for digital health audiences. Track record of executing high-impact digital campaigns or storytelling for niche segments (like doctors or clinics). About the Company: ValueMomentum, headquartered in New Jersey, USA, is the largest standalone provider of IT services and solutions to insurers and financial services firms. Our industry focus, technological expertise backed by R&D, and customer-first approach uniquely position us to deliver the value we promise and drive momentum for our customers' initiatives. As one of North America's top 10 insurance-focused IT services firms, leading insurance and financial services companies trust ValueMomentum with their digital, data, core, and IT transformation initiatives.