Job Overview : We are seeking an experienced and highly analytical Lead Data Analyst with at least 4 years of experience in Power BI and data analytics. The ideal candidate will have a strong background in data visualization, SQL, Python, and ETL processes, with expertise in working within a Product based industry. This role requires a problem-solving mindset, technical proficiency, and the ability to transform complex data into actionable insights for business growth. Location : HyderabadReporting : Director DAWork Model : On-site ResponsibilitiesCollect, clean, and analyze large datasets from multiple sources to extract valuable business insights.Develop, optimize, and maintain Power BI dashboards and reports to support data-driven decision-making.Write and optimize complex SQL queries for data extraction and reporting (preferably in MySQL or other relational databases).Utilize Python (pandas, NumPy) for advanced data manipulation, automation, and exploratory analysisWork closely with cross-functional teams to understand data requirements and ensure seamless data integration.Design and implement ETL pipelines to automate data extraction, transformation, and loading process.Collaborate with stakeholders to interpret data trends and provide actionable recommendations.Apply logical and analytical thinking to solve business challenges efficiently.Ensure data accuracy, consistency, and security across various systems. Qualifications: Bachelor’s or Master’s degree in Computer Science, Data Analytics, or a related field (preferred but not mandatory).Atleast 3+ years of experience as a Data Analyst in a SaaS product-based industry.Strong expertise in Power BI (DAX, Power Query, data modeling, and report building).Advanced proficiency in SQL (MySQL, PostgreSQL, or any relational databaseExperience with Python, particularly in data manipulation using pandas and NumPy.Hands-on experience with ETL tools and data pipeline automation.Knowledge of cloud-based data storage solutions (AWS) is an added advantage.Understanding of Java is a plus but not mandatory. About the company-OptCulture is at the forefront of something truly special—helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more!Think about the brands you admire—IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scene marketing technology, enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From 𝐇𝐨𝐮𝐬𝐭𝐨𝐧 𝘵𝘰 𝐃𝐮𝐛𝐚𝐢 𝘵𝘰 𝐇𝐲𝐝𝐞𝐫𝐚𝐛𝐚𝐝, our solutions are redefining customer retention on a global scale.And here’s the kicker—𝐰𝐞’𝐫𝐞 𝐠𝐫𝐨𝐰𝐢𝐧𝐠!OptCulture aims to hire thinkers and achievers. We believe in providing an environment to achieve fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

Job Overview- We are looking for enthusiast Product Manager who involves in driving the product lifecycle, from requirement synthesis to release planning and performance evaluation. It requires close collaboration with senior stakeholders, cross-functional teams, and clients to elicit requirements, analyze market trends, and identify functional gaps. The role emphasizes maintaining an updated product roadmap, monitoring development and validating requirements to create detailed specifications. Role: Product Manager Reporting to Director of Product Experience Range: 4-8yrs Responsibilities Requirements Synthesis & Product Road Mapping: Elicit requirements for product through regular interactions with Vice-President, Onsite Director and Product Manager, and onsite and offshore Customer Success Team, Sales team and clients Study current solution as used by customer and as offered by competitors to understand functional gaps Be up-to-date with current industry developments both in technology as well as target-market for the next big idea of the product Enhance product roadmap, maintain backlog and map-out product's release planning based on stakeholder priorities, competitive outlook, market demands and client requests Evaluate and validate requirements gathered from multiple sources, reconcile conflicts, convert business/product feature ideas into detailed functional specifications, abstract high-level understanding from low-level technicalities, and distinguish user-requests from their underlying true needs Monitoring & Leveraging Key Metrics: In an agile working environment, monitor development, testing and documentation to ensure that the product is built based on specifications defined Identify and track KPIs that measure product success by making use of explicit and implicit data-sources like feedback from clients, field-force and support, and application metrics collected through analytics tools and database querying on product performance, usage, latency, etc. Documentation: Elicit requirements in business documents for consumption of each of the teams Business, Engineering and QA Produce high-level business presentations for Stakeholders and Business teams Develop business-case, use-cases, user-stories, personas as well as detailed functional diagrams, dataflow and deployment diagrams, and flowcharts for consumption of various teams involved with the product Create and maintain product’s API web-services On-job experience using UI prototyping, wireframes and mock-up tools Project & Team Management: Work closely with Engineering, QA, Dev-Ops, Sales, and Customer Success teams, enable a symbiotic ecosystem and provide direction to meet common goals and timelines Interact with Engineering team to translate requirements into implementation plan Interact with QA team to communicate expected workflows of new enhancements and feature-development to enable certified code-release through SIT and UAT Sales & Marketing Support: Conduct demo sessions for Marketing, Sales and Support Engineers team on newly released product features to facilitate their operations Facilitate creation of knowledgebase, user manuals and marketing material Qualifications B.E/B.Tech graduate and MBA combination will be a additional advantage Knowledge of Software Languages, RDBMS, Software Tools, Software Design, Software Documentation, Software Development Process (especially Agile Methodologies), Software Requirements, Software Maintenance, Quality Assurance, UI Prototyping and Analytics Experience working with web and mobile applications Experience working with B2B Enterprise products Understanding of Online Marketing concepts and Retail Industry Certification on agile/scrum practices preferable Ability to: Plan and complete projects within deadlines Generate ideas that extend and enhance product feature-set Ensure quality in product Promote process improvement About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance. Show more Show less

Job Overview As a Marketing Communications Specialist , you will be the voice of our brand, crafting compelling narratives and ensuring consistent messaging across all platforms. You’ll amplify our leadership’s visibility, drive impactful campaigns, and collaborate with cross-functional teams to elevate our brand’s presence. This role is ideal for a creative storyteller with SaaS experience and a passion for building meaningful connections through communication. Job Title: Marketing Communications Specialist Experience: 4-8 Years (At least 3 year in a SaaS-based product company) Location: Hyderabad Responsibilities Develop and execute communication strategies to strengthen the brand’s voice and presence in the market. Craft thought leadership content for the CEO, CTO, and other leaders to position them as industry experts. Collaborate with PR agencies to secure media coverage and amplify the brand’s presence in industry forums. Create compelling narratives for campaigns, events, and product launches that resonate with target audiences. Partner with designers to create event collaterals, and sales materials that reflect the brand’s identity. Stay updated on market trends, competitor strategies, and industry best practices to keep the brand’s communication fresh and relevant. Leverage storytelling techniques to humanize the brand and foster deeper connections with customers. Qualifications Degree in Communications, Marketing, Journalism, or a related field. 4-6 years of experience in brand communications or PR. At least 3 year of experience in a SaaS-based industry is a plus. Exceptional written and verbal communication skills, with a knack for storytelling. Experience managing PR agencies, events, and external partnerships. Strong understanding of branding principles and the ability to translate them into effective communication strategies. Collaborative mindset with the ability to work across teams and manage multiple projects simultaneously. Creative thinker with a strategic approach to problem-solving. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance. Show more Show less

Job Overview: OptCulture is seeking an experienced and driven Sales Manager with direct software sales experience to lead our growth in Western (Mumbai). The ideal candidate will have a strong background in B2B SaaS sales, preferably in the retail or marketing solutions space. This role involves managing the complete sales cycle, building strong client and partner relationships, and driving revenue growth in a fast-paced environment. Experience range : 5-10yrs Reporting Model : Remotely Reporting Manager : VP Sales Key Responsibilities: Lead and drive sales initiatives for OptCulture in Western India (Mumbai-based) . Achieve and exceed revenue targets through strategic planning and execution. Develop and maintain a robust pipeline of qualified leads through proactive outreach, client meetings, and relationship-building. Manage end-to-end sales cycles, from prospecting and presenting to closing and onboarding. Build and nurture long-term relationships with key customers and strategic channel partners. Collaborate with marketing, product, and support teams to ensure customer success and satisfaction. Provide regular sales forecasting, reporting, and performance analysis to senior leadership. Stay up-to-date with industry trends, market dynamics, and competitor activity to identify new business opportunities. Required Qualifications & Experience: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus. 5–10 years of proven experience in direct software sales, preferably in B2B SaaS or enterprise solutions. Prior experience selling software or marketing solutions to the retail sector is highly desirable. Demonstrated success in managing and growing a sales territory or vertical. Strong communication, negotiation, and presentation skills. Ability to understand complex client requirements and align them with technical solutions. Highly organized, self-motivated, and comfortable working independently in a fast-paced environment. Proficient in using CRM tools and MS Office for reporting and planning. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

OptCulture is seeking an experienced and driven Sales Manager with direct software sales experience to lead our growth in Northern (Delhi). The ideal candidate will have a strong background in B2B SaaS sales, preferably in the retail or marketing solutions space. This role involves managing the complete sales cycle, building strong client and partner relationships, and driving revenue growth in a fast-paced environment. Experience range : 6-10 yrs Reporting Model : Remotely Reporting Manager : VP Sales Responsibilities Lead and drive sales initiatives for OptCulture in Northern India (Delhi-based) . Achieve and exceed revenue targets through strategic planning and execution. Develop and maintain a robust pipeline of qualified leads through proactive outreach, client meetings, and relationship-building. Manage end-to-end sales cycles, from prospecting and presenting to closing and onboarding. Build and nurture long-term relationships with key customers and strategic channel partners. Collaborate with marketing, product, and support teams to ensure customer success and satisfaction. Provide regular sales forecasting, reporting, and performance analysis to senior leadership. Stay up-to-date with industry trends, market dynamics, and competitor activity to identify new business opportunities. Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus. 6–10 years of proven experience in direct software sales, preferably in B2B SaaS or enterprise solutions. Prior experience selling software or marketing solutions to the retail sector is highly desirable. Demonstrated success in managing and growing a sales territory or vertical. Strong communication, negotiation, and presentation skills. Ability to understand complex client requirements and align them with technical solutions. Highly organized, self-motivated, and comfortable working independently in a fast-paced environment. Proficient in using CRM tools and MS Office for reporting and planning. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

We are seeking an experienced and highly analytical Lead Data Analyst with at least 4 years of experience in Power BI and data analytics. The ideal candidate will have a strong background in data visualization, SQL, Python, and ETL processes, with expertise in working within a Product based industry. This role requires a problem-solving mindset, technical proficiency, and the ability to transform complex data into actionable insights for business growth. Job Title: Lead Data Analyst Level: L2 Location: Hyderabad Reporting to: Data Analytics Director Key Responsibilities Collect, clean, and analyze large datasets from multiple sources to extract valuable business insights. Develop, optimize, and maintain Power BI dashboards and reports to support data-driven decision-making. Write and optimize complex SQL queries for data extraction and reporting (preferably in MySQL or other relational databases). Utilize Python (pandas, NumPy) for advanced data manipulation, automation, and exploratory analysis. Work closely with cross-functional teams to understand data requirements and ensure seamless data integration. Design and implement ETL pipelines to automate data extraction, transformation, and loading processes. Collaborate with stakeholders to interpret data trends and provide actionable recommendations. Apply logical and analytical thinking to solve business challenges efficiently. Ensure data accuracy, consistency, and security across various systems. Qualifications & Experience Bachelor’s or Master’s degree in Computer Science, Data Analytics, or a related field (preferred but not mandatory). 4+ years of experience as a Data Analyst in a SaaS product-based industry(Additional Benefit). Strong expertise in Power BI (DAX, Power Query, data modeling, and report building). Advanced proficiency in SQL (MySQL, PostgreSQL, or any relational database). Experience with Python, particularly in data manipulation using pandas and NumPy. Hands-on experience with ETL tools and data pipeline automation. Knowledge of cloud-based data storage solutions (AWS) is an added advantage. Understanding of Java is a plus but not mandatory

OptCulture is seeking an experienced and driven Sales Manager with direct software sales experience to lead our growth in Northern (Delhi). The ideal candidate will have a strong background in B2B SaaS sales, preferably in the retail or marketing solutions space. This role involves managing the complete sales cycle, building strong client and partner relationships, and driving revenue growth in a fast-paced environment. Location : NCR (Currently based Candidates) Experience range : 5-10yrs Reporting Model : Remotely Reporting Manager : VP Sales Responsibilities Lead and drive sales initiatives for OptCulture in Northern India (Delhi-based) . Achieve and exceed revenue targets through strategic planning and execution. Develop and maintain a robust pipeline of qualified leads through proactive outreach, client meetings, and relationship-building. Manage end-to-end sales cycles, from prospecting and presenting to closing and onboarding. Build and nurture long-term relationships with key customers and strategic channel partners. Collaborate with marketing, product, and support teams to ensure customer success and satisfaction. Provide regular sales forecasting, reporting, and performance analysis to senior leadership. Stay up-to-date with industry trends, market dynamics, and competitor activity to identify new business opportunities. Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus. 5–10 years of proven experience in direct software sales, preferably in B2B SaaS or enterprise solutions. Prior experience selling software or marketing solutions to the retail sector is highly desirable. Demonstrated success in managing and growing a sales territory or vertical. Strong communication, negotiation, and presentation skills. Ability to understand complex client requirements and align them with technical solutions. Highly organized, self-motivated, and comfortable working independently in a fast-paced environment. Proficient in using CRM tools and MS Office for reporting and planning. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

Job Overview: OptCulture is seeking an experienced and driven Sales Manager with direct software sales experience to lead our growth in Western (Mumbai). The ideal candidate will have a strong background in B2B SaaS sales, preferably in the retail or marketing solutions space. This role involves managing the complete sales cycle, building strong client and partner relationships, and driving revenue growth in a fast-paced environment. Experience range : 5-10yrs Reporting Model : Remotely Reporting Manager : VP Sales Key Responsibilities: Lead and drive sales initiatives for OptCulture in Western India (Mumbai-based) . Achieve and exceed revenue targets through strategic planning and execution. Develop and maintain a robust pipeline of qualified leads through proactive outreach, client meetings, and relationship-building. Manage end-to-end sales cycles, from prospecting and presenting to closing and onboarding. Build and nurture long-term relationships with key customers and strategic channel partners. Collaborate with marketing, product, and support teams to ensure customer success and satisfaction. Provide regular sales forecasting, reporting, and performance analysis to senior leadership. Stay up-to-date with industry trends, market dynamics, and competitor activity to identify new business opportunities. Required Qualifications & Experience: Bachelor’s degree in Marketing, Business Administration, or a related field. MBA is a plus. 5–10 years of proven experience in direct software sales, preferably in B2B SaaS or enterprise solutions. Prior experience selling software or marketing solutions to the retail sector is highly desirable. Demonstrated success in managing and growing a sales territory or vertical. Strong communication, negotiation, and presentation skills. Ability to understand complex client requirements and align them with technical solutions. Highly organized, self-motivated, and comfortable working independently in a fast-paced environment. Proficient in using CRM tools and MS Office for reporting and planning. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

Job Description: We are seeking a dynamic and creative Marketing Communications Specialist to drive and execute strategic communication and marketing initiatives that enhance our brand visibility, voice, and thought leadership in the market. This role is ideal for professionals with a strong foundation in brand storytelling, content creation, and digital marketing practices including SEO, performance marketing, and inbound strategy. Experience: 2-4 Years (At least 1 year in a SaaS-based product company) Location: Hyderabad Key Responsibilities: Develop and implement brand communication strategies that enhance visibility, engagement, and consistency across all channels. Craft thought leadership content on behalf of the CEO, CTO, and key leadership to position them as industry voices in the SaaS space. Drive content strategy and execution for inbound marketing efforts—blogs, whitepapers, case studies, and landing pages optimized for SEO. Support demand generation by collaborating with the marketing team to create content for performance marketing campaigns across digital platforms. Create compelling brand narratives for campaigns, events, and product launches that resonate with targeted buyer personas. Collaborate with designers to develop visually aligned event collaterals, marketing assets, and sales enablement materials. Monitor market trends, competitor messaging, and emerging industry themes to keep brand communications relevant and innovative. Leverage storytelling techniques to humanize the brand and build emotional connections with customers and prospects. Qualifications: Bachelor's degree in Communications, Marketing, Journalism, or a related field. 2–5 years of experience in brand communications, content marketing, or digital marketing. Minimum 1 year of experience working in a SaaS or tech-driven environment preferred. Proven expertise in content creation, inbound marketing, SEO best practices, and performance marketing concepts. Strong written and verbal communication skills, with an innate ability to craft engaging narratives. Understanding of branding fundamentals and the ability to translate them into impactful campaigns. Ability to manage multiple projects in a fast-paced, cross-functional environment. Strategic thinker with a creative mindset and strong attention to detail. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.

Job Description: A QA Manager is needed to champion software quality and lead a Quality Assurance team. The role involves defining and implementing QA strategies, overseeing test execution, and fostering a culture of quality. Leading and mentoring a team of QA engineers to deliver high-quality software products is required. Key Responsibilities- Define and implement QA strategies and test plans. Lead and mentor the QA team. Oversee the development and execution of test cases. Utilize testing tools and methodologies. Collaborate with cross-functional teams. Drive continuous improvement of QA processes. Track and report on quality metrics. Qualifications - Bachelor's degree in a related field. 5+ years in software QA with leadership experience. Strong knowledge of QA methodologies, tools, and processes. Expertise in test automation frameworks and tools. Excellent communication and problem-solving skills. Experience in Agile environments. Ability to work effectively in a fast-paced environment. About The Company OptCulture is at the forefront of helping brands elevate their customer relationships through cutting-edge retention strategies. We don’t just connect the dots; we create journeys that keep customers coming back for more! Think about the brands you admire - IKEA, Marks & Spencer, GUESS, Style Union. At OptCulture, we’re the behind-the-scenes marketing technology enabling them to understand and engage with their customers in deeply meaningful ways. It’s not just about sales; it’s about fostering loyalty that lasts. What Makes Us Unique? OptCulture isn’t your typical tech company. We’re a bootstrapped powerhouse, driven by relentless innovation and determination. From Houston to Dubai to Hyderabad, our solutions are redefining customer retention on a global scale. And here’s the kicker—we’re growing! OptCulture aims to hire thinkers and achievers. We believe in providing an environment for fast-paced growth as an individual, team, and organization. We encourage a culture of independence, collaboration, trust, and balance.