Company Description Panaro Tech Private Limited offers affordable, easy-to-manage, and reliable shared storage solutions for high-demand data environments. Focusing on making enterprise storage accessible to small and medium businesses, their Awanstor software stack provides scalable and deployable storage solutions. The Awanstor product integrates storage, server, and application stacks securely and flexibly, offering high availability, performance monitoring, and cost reductions of up to 90% compared to traditional enterprise storage. Role Description This is a full-time, on-site role for a Digital Marketing Specialist located in Coimbatore. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies, managing social media platforms, analyzing web metrics, and improving online marketing initiatives. Day-to-day tasks will include creating and optimizing content, running marketing campaigns, and monitoring performance to ensure alignment with business objectives. Qualifications Experience in Social Media Marketing and Digital MarketingProficiency in Web Analytics and Online MarketingExcellent Communication skillsAbility to analyze data to improve marketing strategiesStrong understanding of SEO and SEM principlesAbility to work collaboratively with a teamBachelor's degree in Marketing, Business, or related field

Digital Marketing Specialist Public Figure Branding & Inside Sales 📍 Location : Veerapandi Coimbatore (North) | 🕒 Full-Time | 🏢 On-Site (Strictly) 📅 Posted by : Panaro Tech Private Limited About Us Panaro Tech Private Limited is a proudly Made in India OEM , delivering affordable, reliable, and easy-to-manage shared storage solutions for high-demand data environments. Our flagship AWANSTOR software stack offers seamless integration of storage, server, and application stacks, reducing IT infrastructure costs by up to 90% for small and medium businesses across India. Trusted by mission-critical environments like AAI’s for Indian airports , we are now on a bold journey toward multiple level growth , and looking to build a team of passionate change makers. Role Overview We are seeking a Digital Marketing Specialist who will do more than just run campaigns you will build a public brand , position our leadership as industry thought leaders , and drive inside sales outcomes using powerful digital strategies. You will be responsible for managing end-to-end marketing initiatives , including personal branding for our founder , social media , SEO/SEM , and online campaigns that generate visibility and leads. This role blends traditional digital marketing with branding leadership and inside sales enablement ideal for someone who wants to be a strategic contributor, not just an executor. Key Responsibilities Public Figure Branding & Thought Leadership Build and manage the personal brand of the Founder and key leadership on platforms like LinkedIn and YouTube. Write and publish insightful posts, videos, and whitepapers that reflect company values and technical depth. Identify PR opportunities, pitch stories, and build visibility in tech and business communities. Digital Marketing & Campaigns Plan, develop, and execute multi-channel digital marketing strategies . Manage and grow social media presence across LinkedIn, X (Twitter), YouTube, and Instagram. Create engaging, SEO-optimized content (blogs, case studies, videos, emailers) to drive traffic and engagement. Inside Sales & Lead Generation Collaborate with the sales team to design campaigns that convert and nurture leads . Use CRM tools (like SuiteCRM ) to run marketing-qualified lead (MQL) campaigns and support SDRs. Track, analyze, and optimize campaigns for pipeline contribution and conversion metrics . Performance & Analytics Monitor key KPIs using web and campaign analytics tools . Recommend actionable insights to improve ROI. A/B test content, CTAs, and landing pages for constant iteration. Qualifications & Skills Strong brand storytelling , relationship building , and public figure marketing mindset. 2+ years of experience in marketing with proven results in social media and lead generation . Hands-on experience with SEO, SEM, Web Analytics , and tools like Google Analytics, Meta Business Suite, HubSpot, etc. Excellent communication skills – both written and verbal. Experience with email marketing , webinars , and LinkedIn marketing automation (PhantomBuster or similar) is a plus. Bachelor’s degree in Marketing, Communications, or a related field. Certifications in Digital Marketing are a bonus. Show more Show less

Company Description Panaro Tech is dedicated to making enterprise storage solutions affordable and simple to manage. We specialize in providing scalable and easy-to-deploy storage solutions tailored to the needs of Small and Medium Businesses. Our flagship product, "Awanstor," offers a light-weight, cloud-ready software solution for both physical and virtualized infrastructures. Awanstor integrates storage, server, and application stacks seamlessly while delivering secure multitenancy and high availability, significantly reducing costs compared to traditional enterprise storage systems. Role Description This is a full-time on-site role for a Marketing and Public Relations Specialist based in Coimbatore. The specialist will be responsible for developing and executing marketing strategies, conducting market research, and managing public relations activities. Daily tasks include crafting and distributing press releases, managing social media accounts, coordinating with sales teams, and providing exceptional customer service. Qualifications Strong Communication and Customer Service skills Experience in conducting Market Research and Sales Proficiency in developing and executing Marketing Strategies Excellent written and verbal communication skills Ability to work collaboratively in a team-oriented environment Bachelor's degree in Marketing, Public Relations, Communications, or related field Experience in the technology industry is a plus Show more Show less

🎯 Job Title: Digital Marketing & Communication Specialist 📍 Location: Coimbatore (On-site) (North No.4 Veerapandi) 🏢 Company: Panaro Tech Private Limited 📅 Employment Type: Full-Time Company Overview Panaro Tech Private Limited is a pioneer in delivering affordable, reliable, and easy-to-manage shared storage infrastructure tailored for data-driven businesses. With a mission to democratize enterprise-class storage, we empower small and medium enterprises (SMEs) to scale efficiently without the complexity or cost of traditional systems. Our flagship solution, Awanstor , is a lightweight, cloud-ready platform designed for physical and virtual environments. It integrates seamlessly with storage, server, and applications, offering high availability, secure multitenancy, performance monitoring , and up to 90% cost savings . Join a team that’s reimagining enterprise IT with Made-in-India innovation and real-world simplicity. Role Summary We are looking for a Digital Marketing & Communication Specialist who will lead and execute PANARO’s digital outreach, brand communication, and customer engagement strategies. This is a hands-on, full-time position based at our Coimbatore office. You’ll be working closely with the leadership team and product marketing to drive visibility, educate our target market , and enable our channel partners through compelling online content and campaigns. Key Responsibilities Develop, implement, and optimize digital marketing campaigns across platforms (LinkedIn, Instagram, YouTube, etc.) Create and schedule engaging, brand-aligned content (posts, videos, infographics, newsletters). Track, analyze, and report performance using web analytics tools (Google Analytics, Search Console, etc.) Coordinate with the design, product, and sales teams for campaign assets and alignment. Improve SEO/SEM , keyword strategy, and on-page content to increase visibility and lead generation. Conduct market research and competitor analysis to identify trends and customer preferences. Manage and grow our community and social presence by engaging with customers and partners online. Support event marketing, email campaigns, and content writing (case studies, blogs, etc.) Required Qualifications Bachelor’s degree in Marketing, Communications, Business , or a related field. 1–3 years of experience in Digital Marketing , preferably in the tech or B2B domain. Proficiency in social media marketing , online advertising , and web analytics tools . Excellent written and verbal communication skills. Knowledge of SEO, SEM, Email Marketing , and campaign automation platforms (e.g., Mailchimp, HubSpot). Ability to analyze campaign data and make informed, data-driven decisions . Strong organizational and project management skills with attention to detail. Familiarity with graphic design tools (Canva, Adobe Suite) and video tools is a plus. Bonus Skills (Preferred but Not Mandatory) Experience with WordPress or Webflow Basic understanding of B2B tech marketing Knowledge of SuiteCRM or other CRM tools Content writing/technical writing experience Why Join Panaro Tech? Work on cutting-edge, indigenous technology products . Be part of a fast-growing, mission-driven organization making a national impact. Learn from a startup culture that values ownership, agility, and creativity. Competitive salary with opportunities for career advancemen