Marketing Communications Specialist

The Marketing Communications Specialist plays a pivotal role in executing webinars, virtual events, and press releases as part of global B2B marketing initiatives. Your primary responsibility will include planning, promoting, and managing webinars and virtual events to support product launches, lead generation, and brand engagement. You will also be tasked with drafting and distributing press releases, media kits, and official communications for new initiatives, partnerships, and updates. Collaboration with subject matter experts, product teams, and speakers to curate event content and delivery will be essential. Additionally, you will create and manage event promotion campaigns through email, social media, and paid channels. Working closely with content writers, designers, and digital marketers is crucial to ensure consistent messaging across all platforms. Your role will extend to developing post-event follow-up strategies such as email nurturing and lead engagement. Tracking performance metrics for events and communications, including attendance, engagement, and conversions, will be a key aspect of your responsibilities. Building relationships with media, journalists, PR agencies, and industry influencers to broaden reach is also part of the job scope. To excel in this role, you should possess at least 3-6 years of experience in B2B marketing communications, particularly in tech, SaaS, or data-focused industries. Proven expertise in managing webinars, virtual events, and press communications is required. A deep understanding of international markets and audience segmentation is crucial. Excellent written and verbal communication skills, coupled with a creative and structured approach, are essential. Proficiency in tools such as Zoom Webinar, WebEx, GoToWebinar, Mailchimp, HubSpot, Canva, WordPress, etc., is expected. A Bachelor's degree in Marketing, Communications, or a related field is required, with a preference for a Master's degree. The ideal candidate should be highly organized, deadline-driven, and capable of managing multiple projects simultaneously.,