Marketing Communications Specialist

Job Overview

Marketing Communications Specialist

Key Responsibilities

Manage Digital Presence:

• Oversee Pristine Water’s digital presence across various platforms, including the company website, YouTube page, and digital directories
• Ensure the website content is up-to-date, relevant, and optimized for user experience.
  

SEO And Google AdWords Campaigns

• Collaborate with vendors to ensure SEO practices are implemented to optimize online visibility and search rankings.
• Manage and monitor the Google AdWords campaigns, analyzing performance and making necessary adjustments to improve results.
  

Social Media And Content Calendar Management

• Develop, maintain, and execute a social media and content calendar, including newsletters, WhatsApp campaigns, social media posts, blogs, and website updates.
• Work with external vendors to ensure regular LinkedIn posts, blogs, and content align with the marketing calendar.
  

Content Creation

• Write engaging and informative blog posts, articles, and other content that align with Pristine Water’s brand and product offerings.
• Ensure content is technically accurate and resonates with the target audience, including engineering professionals and key industry stakeholders.
  

Marketing Collateral Development

• Collaborate with content design vendors to create and update marketing collateral such as company profiles, brochures, leaflets, videos, case studies, and other promotional materials.
• Ensure all collateral accurately reflects the company’s messaging and brand values.
  

Event Support And Collateral Design

• Design and create marketing materials needed for events and exhibitions, ensuring the materials are aligned with the company’s brand and event objectives.
  

Product Video Creation

• Work with animation vendors to develop engaging product videos, providing the necessary storyboard, and images, and coordinating the process to completion.