Digital Marketing Executive & Creative Strategist

About the Role

Digital Marketing Executive & Creative Strategist

Digital Marketing & Campaign Execution

• Plan and execute paid and organic campaigns across Meta (Facebook/Instagram), Google Ads, YouTube, and LinkedIn.
• Monitor campaign performance, generate insights, and implement optimizations for better ROI.
• Manage SEO/SEM strategies, keyword research, and landing page improvements in collaboration with the content and tech teams.
• Utilize tools such as Google Analytics, Tag Manager, Meta Pixel, and HubSpot for tracking and performance analysis.

Creative Strategy & Brand Thinking

• Translate brand positioning into digital-first campaign narratives that build affinity and trust.
• Work closely with the design and content teams to ensure all visual and written communication aligns with brand tone, identity, and purpose.
• Lead ideation for brand campaigns, social storytelling, reels, UGC integrations, and community-led formats.
• Ensure consistency in messaging across paid ads, social media, email marketing, and website.
• Conceptualize and drive campaigns that are not only performance-focused but also contribute to

  long-term brand recall

  .

Brand Building & Audience Connection

• Develop audience personas and shape content strategies that resonate emotionally and contextually with target segments.
• Keep a pulse on cultural trends, brand competitors, and platform behaviors to create timely and relevant content strategies.
• Contribute to brand guidelines evolution in collaboration with design, ensuring branding remains fresh yet consistent.

Skills & Qualifications

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 2–5 years of experience in digital marketing and brand strategy.
• Strong grasp of brand storytelling, identity systems, and content psychology.
• Hands-on experience with Google Ads, Meta Ads, GA4, SEO tools (Semrush/Ahrefs), and campaign reporting.
• Experience crafting or managing tone-of-voice and content consistency across formats.
• Collaborative, idea-driven, and execution-focused mindset.

Nice to Have

• Experience with D2C, lifestyle, SaaS, or consumer tech brands.
• Experience in influencer marketing or building content communities.
• Understanding of visual aesthetics and creative briefs (basic design tool knowledge a plus).

Why Join Us?

• Shape the narrative and digital experience of a growing brand.
• Work in a fast-paced, creative-first environment with high ownership and impact.
• Collaborate across performance, product, and creative teams.
• Be at the intersection of strategy, storytelling, and scale.