Marketing Communications Manager

Job Summary

The MarCom Manager will be responsible for leading and executing the marketing communication strategy for clients, ensuring consistent brand messaging across all channels and stakeholders. This role includes content strategy, media engagement, internal and external communication, digital marketing execution, and managing brand reputation. The ideal candidate should have strong communication skills, creativity, and a deep understanding of retail and regional media dynamics.

Key Responsibilities

• Implement integrated marketing communication strategies for clients.
• Ensure brand consistency across ATL, BTL, in-store communication, social media, and press materials.
• Create and execute communication materials including brochures, newsletters, media kits, in-store branding, and product launches.
• Draft and deliver press releases, announcements, expert columns, and articles for regional and national media.
• Identify and maximize media opportunities across newspapers, magazines, TV, digital, and regional outlets.
• Build and maintain strong relationships with journalists, media houses, regional publications, and industry associations.
• Plan and implement digital marketing initiatives – social media content, posts, stories, campaigns, and performance tracking.
• Review and update communication materials periodically to ensure alignment with brand tone and business goals.
• Collaborate with internal stakeholders (store teams, design, merchandising) and external vendors (PR agencies, creative partners).
• Support internal communication efforts such as festive announcements, team events, internal branding, and policy updates.
• Monitor brand visibility and prepare reports on media coverage, digital performance, and communication impact.
• Ensure timely and quality execution of all marketing communication initiatives in line with seasonal campaigns and festive promotions.

Qualifications & Requirements

• Master’s or Bachelor’s degree in Marketing, Mass Communication, Journalism, or related field.
• Minimum 5 years of experience in a MarCom role in retail, media, PR, or lifestyle/fashion industry.
• Proven track record in developing and executing strategic communication campaigns.
• Excellent written and verbal communication skills in English and Hindi (Telugu is a plus).
• Experience with digital and content marketing tools including social media, emailers, and media outreach.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); Canva or Adobe Creative Suite is a plus.
• Creative thinking with ability to manage multiple projects and meet tight deadlines.
• Collaborative mindset with high attention to detail and passion for brand building.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹49,311.92 per month

Benefits:

• Leave encashment

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Ability to commute/relocate:

• Makarba, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person