Marketing Communications Executive

Job Title: Marketing Communications Executive

Vertical: At Buzz (A division of Atraski)

Location: CR Park, GK, South Delhi

Salary: As per Industry Standard

About At Buzz (Atraski)

At Buzz is the creative heart of Atraski, focusing on developing cutting-edge, integrated marketing communication strategies that drive brand engagement and measurable results for our diverse client portfolio. We are a team of passionate strategists, storytellers, and analysts committed to building impactful narratives and delivering communications of the highest quality.

The Opportunity: Become the Voice of Impact

As the Marketing Communications Executive, you are the essential link between strategy and voice. This role demands a unique blend of Creativity and analytical rigor—you'll be the storyteller crafting compelling narratives based on sound Market Analysis and deep Consumer Psychology insights. You will be crucial for developing and executing cohesive communication plans that resonate with target audiences and strengthen brand positioning across multiple channels. If you are meticulous about QA/QC and passionate about blending strategic thinking with powerful creative execution, this is the place to grow your career.

Key Responsibilities:

Strategy & Planning:

• Marketing strategy building of the brands: Collaborate with senior strategists to develop comprehensive, data-driven marketing communication strategies and tactical plans for both At Buzz and our clients.
• Market Analysis understanding & Consumer Psychology: Conduct research and analyze market trends, competitor activity, and audience behavior to identify key insights. Utilize consumer psychology principles to refine messaging and optimize campaign performance.

Content & Execution:

• Creativity & Storytelling: Conceptualize, develop, and write compelling content (press releases, website copy, social media campaigns, case studies, etc.) that clearly communicates the brand's value proposition through engaging narratives.
• Marketing: Manage the execution of integrated marketing campaigns across digital (social media, email, SEO) and traditional channels.
• Brand Understanding: Serve as a brand guardian, ensuring all outbound communication strictly adheres to established brand voice, guidelines, and visual identity across all platforms.

Quality & Performance:

• QA and QC of the work: Implement rigorous quality assurance (QA) and quality control (QC) processes for all communication materials before they are launched, ensuring accuracy, grammatical correctness, and compliance.
• Track, measure, and analyze campaign performance, providing concise reports and actionable recommendations for future optimization.

Work Details:

• Working Days: Monday to Friday, Alternate Saturdays
• Timings: 10:00 AM – 6:00 PM

Required Skills & Qualifications:

• Education: Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
• Experience: 1 to 2.5 years of experience in a Marketing Communications, Content Marketing, or Agency role.
• Demonstrated Core Skills (Essential):
• Exceptional Creativity and a proven ability to generate fresh, innovative campaign ideas.
• Strong Storytelling skills, with the ability to craft compelling narratives for different audiences and media formats.
• Solid foundational knowledge of general Marketing principles and campaign deployment.
• In-depth Brand Understanding and experience applying corporate identity standards.
• Familiarity with Market Analysis understanding and interpreting research data.
• A good grasp of Consumer Psychology and how it influences communication effectiveness.
• Meticulous attention to detail for QA and QC of the work.
• Exposure to Marketing strategy building of the brands and working with strategic frameworks.

What We Offer:

• Impact and Growth: A dynamic, fast-paced agency where your Marketing Strategy skills will directly influence high-profile national brands.
• Compensation: Competitive salary (As per industry standard) with performance-based incentives.
• Culture: A collaborative culture that encourages bold Creativity, continuous learning, and professional growth within the Atraski ecosystem.
• Location: Work from our vibrant South Delhi office (CR Park, GK), with a flexible alternate Saturday schedule.

Ready to bring your strategic thinking and creative voice to At Buzz? Apply now!