Marketing & Brand Manager

About the Company:

Adinath Buildwell Pvt. Ltd. is a leading name in the real estate industry, renowned for its commitment to excellence, innovation, and customer satisfaction. Our focus is on developing premium residential and commercial spaces that reflect quality, trust, and elegance.

Role Overview:

The Marketing & Brand Manager will lead all marketing initiatives — from digital campaigns and brand communication to on-ground activations — aimed at building a strong brand presence and driving sales for Adinath Buildwell’s projects.

Key Responsibilities:

1. Brand Building & Strategy

• Develop and implement brand positioning and communication strategies across all platforms.
• Manage brand identity, visual guidelines, and creative content to ensure consistency.
• Plan and execute launch campaigns for new real estate projects.
• Collaborate with external agencies for creatives, PR, and event management.

2. Digital Marketing

• Design and execute paid digital campaigns (Google Ads, Meta Ads, YouTube, etc.) to generate quality leads.
• Manage social media presence (Instagram, Facebook, LinkedIn, YouTube, etc.) — content planning, posting, and engagement.
• Oversee website development, SEO, SEM, and analytics tracking.
• Analyze campaign performance and optimize ROI.

3. Marketing Collaterals & Content

• Create brochures, flyers, hoardings, and digital creatives aligned with the brand theme.
• Develop video content, testimonials, and walkthroughs for online promotion.
• Coordinate photo/video shoots for ongoing and upcoming projects.

4. Offline & On-Ground Marketing

• Plan and execute property exhibitions, on-site branding, and local events.
• Build tie-ups with channel partners, influencers, and corporate clients.
• Ensure marketing materials are available and updated across all project sites.

5. Market Research & Analysis

• Conduct competitor analysis, market trends, and customer insights to drive strategy.
• Prepare monthly marketing reports and present to management.

Qualifications & Skills:

• Bachelor’s or Master’s Degree in Marketing, Mass Communication, or Business Management.
• 4–8 years of experience in marketing (real estate experience preferred).
• Strong understanding of digital platforms, analytics tools, and lead generation.
• Excellent communication, creativity, and coordination skills.
• Ability to manage multiple campaigns and work in a fast-paced environment.

Key Performance Indicators (KPIs):

• Quality & volume of lead generation.
• Brand visibility and engagement metrics.
• Marketing ROI & campaign performance.
• Successful project launches and event execution.