Marketing & Brand Manager

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels like content creation, content duration, and pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly

Skills Required

· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

· Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

· Experience in setting up and optimizing Google Ad words campaigns

· Up-to-date with the latest trends and best practices in online marketing and measurement

Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Work Location: In person