Marketing & Brand Manager

As a Marketing Manager at our company, you will be responsible for developing strategies and tactics to increase brand awareness and drive qualified traffic to our business. Your key responsibilities will include: - Deploying successful marketing campaigns and overseeing their implementation from ideation to execution. - Producing valuable and engaging content for our website and blog to attract and convert our target audience. - Building strategic relationships and partnerships with key industry players, agencies, and vendors. - Monitoring and managing the marketing budget on a quarterly and annual basis, ensuring wise allocation of funds. - Overseeing and approving various marketing materials, including website banners, brochures, and case studies. - Measuring and reporting on the performance of marketing campaigns, gaining valuable insights and assessing against set goals. - Analysing consumer behaviour to adjust email and advertising campaigns accordingly. Qualifications and Skills Required: - Proven experience in identifying target audiences and devising creative marketing campaigns across multiple channels. - Solid knowledge of website analytics tools such as Google Analytics, Net Insight, Omniture, and Web Trends. - Experience in setting up and optimizing Google AdWords campaigns. - Up-to-date with the latest trends and best practices in online marketing and measurement. Please note that this is a full-time position and the work location is in person.,