Marketing & Brand Manager

As a Marketing & Brand Manager for Pretline Clothing's brand VAAYU, your role will involve the following responsibilities: - **Brand Strategy & Positioning** - Develop and execute integrated marketing strategies to strengthen Vaayus brand identity in the luxury & fashion space. - Ensure consistent brand storytelling across offline, digital, and retail channels. - **Digital & Online Business Growth** - Drive e-commerce growth through website, marketplaces like Shopify, and social media platforms. - Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations). - Monitor performance analytics and optimize campaigns for ROI. - **Content & Communication** - Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications. - Collaborate with designers, stylists, photographers, and creative agencies. - **PR, Influencers & Collaborations** - Build strong relationships with fashion editors, stylists, and influencers. - Secure media placements, celebrity associations, and high-visibility brand collaborations. - **Events & Retail Marketing** - Plan brand activations, exhibitions, and fashion week participation. - Support retail store launches and in-store marketing initiatives. **Requirements:** - Minimum 5-8 years of experience in marketing within the fashion/luxury/lifestyle industry. - Strong understanding of digital marketing, e-commerce, and performance-driven campaigns. - Excellent communication, networking, and relationship-building skills. - Proven ability to conceptualize and execute creative campaigns. - Knowledge of PR, influencer networks, and fashion media. - Self-driven, creative, and strategic thinker with strong analytical ability. In addition to the responsibilities and requirements mentioned above, the company offers: - Opportunity to shape the marketing journey of a growing fashion brand. - Creative freedom and direct impact on brand positioning. - Competitive salary with performance-based incentives. - Exposure to both Indian and global fashion ecosystems. If you are interested in this position, please share your portfolio/reels with us at hr@osaatex.in | hr@osaa.in.,