Marketing Automation Specialist

The role involves supporting regional marketing teams in building campaigns on HubSpot, adapting global journeys for English, Exams, and Cultural Engagement, translating content, localizing messaging, and implementing localized channel strategies.

Accountabilities:

• Supporting the Marketing Manager and Regional Head in executing campaign strategies for English, Exams, and Cultural Engagement.
• Reviewing briefs, building and managing campaigns in HubSpot, localizing content, and adapting journey templates.
• Ensuring proper tagging for reporting and helps refine dashboards to incorporate regional performance metrics.
• Working with the global data lead to maintain HubSpot database integrity, managing user profiles, contact consent, taxonomy, and dashboards.
• Upskilling team members and providing insights into platform advancements and best practices.
• Stakeholder management - Supporting the Hub and regional enablement leads to ensure operational marketing excellence.
• Providing regional updates to the global enablement team on platform usage and governance is also required.

Overall, the role combines campaign execution, strategic adaptation, database management, and stakeholder engagement to enhance marketing performance.

Role specific knowledge and expertise :

• Able to effectively manage multiple project deliverable to a successful resolution on time and to brief.
• Experience in designing and building templates (email etc), landing pages, journeys, managing lists and general platform governance within HubSpot Marketing Hub
• Experience in designing and creating reporting dashboards within HubSpot Marketing Hub.
• Proven experience working in a content/digital marketing role within a large and complex organisation
• Stakeholder engagement and influencing - able to work with cross-functional stakeholders across multiple-time zones.
• Experience with Marketing platform governance
• Comfortable working independently and as part of a team.
• Self-starter with a growth mindset.

Education:

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Requirements:

Please note that candidates must have the pre-existing, legal right to work in India.

Mobility / relocation / visa sponsoring support will not be provided.

British Council supports working in new ways such as hybrid working, subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.

Closing Date: Sunday, 31 Aug 2025 at 23:59 IST Time/ 19:29 UK Time