528 Marketing Automation Jobs - Page 22

Job Purpose The Salesforce Marketing Cloud (SFMC) Specialist will be responsible for managing the key communication channels (Notifications, SMS, Email, WhatsApp etc.) for Narayana Health. They will closely work with multiple stakeholders across Creative, Content, Digital, Brand & Hospitals to deliver relevant targeted communication and drive users to drive growth. Key Responsibility Statement 1. Support campaign planning and execution by working with internal teams (Digital, Retention, Acquisition, Contact Center). 2. Execute email and multi-channel campaigns using SFMC tools like Journey Builder, Automation Studio, and Email Studio. 3. Create audience segments and manage data extensions via Contact Builder for targeted messaging. 4. Build and manage automated and personalized customer journeys, including trigger-based communications. 5. Track and report campaign performance using SFMC Analytics, Datorama, and other reporting tools. 6. Manage lead workflows, ensure database hygiene, and maintain accurate exclusion lists. 7. Assist in A/B testing and optimize campaigns based on open rates, CTR, conversions, and engagement trends. 8. Support lifecycle messaging strategies aimed at customer acquisition, retention, and upselling. 9. Coordinate with design and content teams to deliver creative briefs and ensure quality deliverables. 10. Stay up to date with SFMC features and CRM trends to recommend improvements. Candidate Requirement : 4 to 8 years of experience in CRM, with at least 2 to 3 years working on Salesforce Marketing Cloud (SFMC) or similar platforms like CleverTap, Netcore, or MoEngage. Background in customer acquisition and retention strategies is a plus. Run and support email and digital campaigns in SFMC. Segment audiences and manage data extensions. Track campaign metrics like open rates and clicks. Fix basic issues and support platform tasks.

At Capgemini Invent, we believe difference drives change. As inventive transformation consultants, we blend our strategic, creative and scientific capabilities,collaborating closely with clients to deliver cutting-edge solutions. Join us to drive transformation tailored to our client's challenges of today and tomorrow.Informed and validated by science and data. Superpowered by creativity and design. All underpinned by technology created with purpose. About The Role We are seeking a skilled MSD CRM Technical Consultant to join our team and support the design, development, and implementation of Microsoft Dynamics CRM solutions. The ideal candidate will possess strong technical expertise, a passion for problem-solving, and the ability to deliver high-quality solutions tailored to meet business needs. Primary Skills Worked on different CRM / XRM versions. Implemented complete life cycle of least 2 to 3 projects. Expertise technologies like HTML 5 , CSS, SOAP, REST, Angular JS, Javascript Experience in agile deliveries and tight timescale Also having done projects on premise/ cloud support , upgrade and Migrations Must worked on D365 customization and configuration Resolve the technical issues etc. He should be customer facing with excellent analytical and communication skills. Microsoft Power Platform - MS PowerApps, Power Automate, Power Pages, Power Virtual Agent,PowerBI Experience in Integration with third party applications. Must have certified on D365 Sound expertise in DevoPs , GIT, Jira Designed and developed Microsoft Flow, PowerApps and Power BI reports. Worked on Office 365, Dynamics 365 and SharePoint APIs. Marketing automation, RESCO, Scribe, Kingswaysoft, Click dimensions . Secondary Skills Aware of mobility in CRM. Unified Service Desk , CICD, customer insight, omnichannel, Js

About the job: Key responsibilities: 1. Create & manage websites and landing pages 2. Develop and manage performance marketing campaigns across channels such as Google Ads, Facebook Ads, and other paid platforms 3. Monitor and analyze campaign performance using tools like Google Analytics 4. Optimize ad creatives, targeting, and bids to achieve campaign KPIs 5. Collaborate with content, design, and product teams to align marketing strategies 6. Conduct A/B testing and leverage insights for continuous improvement 7. Stay updated on industry trends and best practices in digital marketing Who can apply: Only those candidates can apply who: Salary: ₹ 3,84,000 - 5,60,000 /year Experience: 0 year(s) Deadline: 2025-06-04 23:59:59 Skills required: Java, HTML, Social Media Marketing, Google Analytics, Search Engine Marketing (SEM), Digital Marketing, Google AdWords, Search Engine Optimization (SEO), Facebook Marketing, Problem Solving, Web development, Web Design, Instagram Marketing, Performance Marketing and Marketing Automation Other Requirements: Computer Science / Electronics / BCA graduates preferred. About Company: OakBridge Publishing Private Limited is a young organization, established to re-establish the craft of publishing to better serve the evolved needs of today's professionals and academia. It is uniquely designed to have a strong framework of ethical business practices, transparent operations, operational excellence, reliable content, and unparalleled customer experience. A rare fusion of adapting the global benchmarks in the context of local needs, practices, and ground realities is the unique proposition of OakBridge Publishing! OakBridge Publishing has been founded by Shreesh Chandra and Vikesh Dhyani, both IIMB alumni and publishing, information, research, and e-learning industry veterans with leadership experience having worked with companies like LexisNexis, Pearson, McGraw-Hill, Wolters Kluwer CCH, and MacMillan India.