Manager - Marketing Operations

8 - 13 years

6 - 10 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Job Overview

The Marketing Operations Manager ensures efficient campaign execution, managing the marketing technology ecosystem and improving processes, and supporting the marketing budget. This role coordinates marketing, sales, and operations to boost growth and measurable outcomes. The Marketing Operations Manager provides the operational backbone of the marketing function, enabling efficiency, compliance, and measurable impact. By improving campaign execution, technology usage, automation, and process governance, this role ensures marketing efforts directly and efficiently contribute to revenue growth, pipeline health, and customer engagement.


Job Responsibilities:

Campaign Operations & Enablement

Budget & Process Management

Martech & Data Compliance

Funnel Health & Performance Tracking

Collaboration & Support


Desired Candidate Profile:
  • 8+ years of experience in marketing operations, performance marketing, or marketing enablement
  • Experience working with marketing automation platforms, such as Marketo or Eloqua, marketing or campaign workflows tools, such as Asana, and tools such as Adobe AEM, MS Sharepoint and Teams, or marketing calendars
  • Experience managing complex operational initiatives, such as new marketing platform implementation and adoption, including budget oversight, vendor compliance, content governance, project management, budgeting, and vendor and contract management
  • Experience in building, managing and scaling Marketing Centers of Excellence, including creating governance frameworks, playbooks, process documentation, and KPIs
  • Experience in data visualization and reporting tools such as Power BI or Tableau to guide strategy and ROI measurement
  • Experience with business-to-business (B2B) marketing
  • Experience driving cross-functional collaboration across marketing, sales, product, compliance, and technology teams in highly matrixed organizations
  • Experience managing teams and agencies driving high-impact, brand-aligned content tailored to business decision-makers
  • Experience with full-funnel marketing, including brand awareness and perception through conversion and product marketing
  • Experience in people management, including mentoring talent, prioritizing workstreams, and fostering team growth
  • Ability to influence without authority
  • Ability to lead multiple initiatives and optimize workflows simultaneously
  • Ability to perform in high-pressure, fast-paced roles with complex project oversight and deadline accountability
  • Possession of excellent time management and relationship-building skills
  • Possession of excellent project management and change management skills

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Appliances, Electrical, and Electronics Manufacturing

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