Manager - CRM Marketing

• Collaborate with growth managers to develop and execute effective marketing campaigns
• Support the CRM content team by handling email performance requests, conducting HTML/preview tests, and performing secondary research
• Assist with advanced SQL queries and streamline automation processes
• Perform quality control and validation of campaign planning and scheduling to ensure error-free execution
• Develop expertise in email analytics to reduce dependency on the analytics team
• Develop and maintain user lists for WhatsApp campaigns and schedule these campaigns considering SMS 360 and SFDC constraints
• Continuously monitor and analyze active experiments, maintaining dashboards to track performance
• Assess the impact of scaling successful experiments and conduct detailed data analysis to generate insights for future experiments
• Ensure accurate user base comparisons for experiment go-lives and conduct extensive preview testing to avoid post-launch glitches
• Assist in content DE builds

Skills & Qualifications:

• Bachelors degree in marketing, Business, or a related field

Experience:

• 3+ years of experience in marketing, preferably with a focus on CRM and growth
• Hands-on experience with SQL and email marketing platforms like SFMC/ SFDC
• Proficiency in HTML for email marketing and experience with preview testing
• Strong analytical skills with the ability to conduct data analysis and generate actionable insights
• Excellent project management skills and attention to detail
• Strong written and verbal communication skills
• Ability to work independently and collaboratively in a fast-paced, results-oriented environment
• Preferred Qualifications: Experience with marketing automation tools and CRM systems
• Familiarity with Email & WhatsApp campaign management and user list creation
• Previous experience in education or a similar industry is a plus