Marketing & Content Strategist

As a Marketing Manager at Arham Labs, your role involves setting specific marketing goals and designing strategies aligned with business targets. Your responsibilities will include ensuring brand consistency across all marketing channels, planning content requirements, creating engaging content, managing the marketing and editorial calendar, executing marketing campaigns, establishing a strong web presence, and analyzing market trends and competitors. Key Responsibilities: - Set specific marketing goals and represent them for internal and external buy-in - Design and implement marketing strategies aligned with business targets - Ensure brand consistency through all marketing channels - Work closely with internal and external teams to maintain brand communication - Plan content requirements and create content strategy deliverables - Develop clear and engaging content across required touchpoints - Create and manage the marketing and editorial calendar - Plan and execute marketing campaigns - Establish a strong, long-term web presence - Research and analyze market trends, competitors, and opportunities - Analyze sales and marketing metrics and create consumable reports for decision-making Qualifications Required: - 3-4 years of proven work experience in strategy and execution responsibilities across Marketing & Content - Demonstrable experience with marketing campaigns and web technologies - Understanding of digital marketing tools like SEO, SEM, Social Media, Google Analytics - Strong understanding of brand communication and content creation - Knowledge of web design - Excellent communication skills (verbal and written) - Strong analytical skills - Experience in marketing automation is a definite plus Join Arham Labs to be a part of a multidisciplinary team that provides growth services across the product building lifecycle and delivers cohesive digital transformation solutions to enable the growth of digital businesses.,