Marketing & Content Strategist

Role Overview As a Marketing & Content Strategist, you’ll architect and execute the company’s content, email, and lead-generation strategy across multiple channels. You’ll curate and create high-impact stories, videos, and campaigns that connect with recruiters, founders, and CHROs — while using automation and AI tools to scale output and insights. This role blends storytelling, systems thinking, and AI-driven growth, making it ideal for someone who thrives at the intersection of strategy, creativity, and technology. Key Responsibilities 1. Content Strategy & Storytelling ● Develop and execute multi-platform content calendars (LinkedIn, YouTube, Instagram, Email). ● Build brand narratives rooted in recruiter pain points and AI-driven relief. ● Craft storytelling frameworks across the marketing funnel (awareness → education → conversion). ● Collaborate with product and design teams to ensure brand consistency and voice alignment. 2. Content Creation & Curation ● Script, produce, and oversee short-form videos (founder talks, explainer reels, campaigns). ● Create long-form assets like blogs, articles, guides, and thought leadership pieces. ● Curate stories from internal experts, customer experiences, and market insights to drive credibility. ● Repurpose content into carousels, newsletters, and lead-gen PDFs to extend lifecycle and reach. 3. Email Marketing & Automation ● Plan and execute email marketing journeys targeting recruiters, CHROs, and enterprise leads. ● Set up nurturing workflows to move users from awareness to conversion. ● Personalize outreach using AI tools and data triggers for higher engagement and CTRs. ● Track and report campaign performance (open rates, CTR, MQL→SQL conversions). 4. Lead Magnets & Demand Generation ● Conceptualize and create lead magnets such as checklists, reports, case studies, and calculators. ● Design conversion-focused landing pages and opt-in flows with strong CTAs. ● Work closely with design and sales teams to align lead magnets with funnel goals and audience pain points. ● Analyze content performance and optimize for higher-quality leads and reduced acquisition costs. 5. AI Tools & Marketing Automation ● Use AI tools (ChatGPT, Gemini,Video Editing tools) for ideation, copywriting, and campaign optimization. Experiment with new-gen AI agents for faster, smarter execution across marketing tasks.