Senior Manager - CRM (Growth Marketing)

• In this role for the CRM function, you would be responsibleto spearhead strategy and execution to engage our ever-growing user base
• Thisis key function in marketing for our global business and is focussed on growingrevenue from users who have not previously chosen our offerings
• Experience in industry leading CRM &marketing automation platforms such as SFMC/CleverTap is a must

Key Roles & Responsibilities

• Own quarterly revenue targets, develop detailed campaign deployment plans for growth initiatives to enhance reactivationmetrics Work closely with the creative, operations,analytics, business, and tech/engineering teams
• Understand the needs of different internalbusiness units and consumer behaviour to formulate content and segmentationstrategies
• Conduct experiments on user segmentation &personalization, with proper testing frameworks, and identifying wins forbroader implementation
• Expertly navigate the technical aspects of theCRM platform and maintain strong relationships with platform support teams(SFMC) Conduct root cause analyses on platform andbusiness issues Collaborate with legal to ensure compliance withdata laws while marketing to a global audience
• Maintain a balance between rapid execution forgrowth and adherence to business compliance for partner schools

Key Skills & Qualifications

• A holder of a bachelors degree in eithermarketing, business, or a related field
• MBA is an advantage , 6+ years of relevant work experience in growthmarketing roles at high growth or technology companies
• You have a bias for action and a desire to makean impact
• Proven experience in deploying marketing campaignsacross channels such as email, WhatsApp, and SMS Strong data and analytical skills, withproficiency in Excel and SQL
• Excellent communication abilities andstakeholder management skills & Experience in global markets is beneficial &a background in high-growth B2C products/services with consultative sales is advantageous