Senior Manager - CRM (Growth Marketing)

6 - 15 years

9 - 14 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

In this role for the CRM function, you would be responsibleto spearhead strategy and execution to engage our ever-growing user base. Thisis key function in marketing for our global business and is focussed on growingrevenue from users who have not previously chosen our offerings. Experience in industry leading CRM marketing automation platforms such as SFMC/CleverTap is a must.

Key Roles Responsibilities

Own quarterly revenue targets, develop detailedcampaign deployment plans for growth initiatives to enhance reactivationmetrics

Work closely with the creative, operations,analytics, business, and tech/engineering teams

Understand the needs of different internalbusiness units and consumer behaviour to formulate content and segmentationstrategies.

Conduct experiments on user segmentation personalization, with proper testing frameworks, and identifying wins forbroader implementation

Expertly navigate the technical aspects of theCRM platform and maintain strong relationships with platform support teams(SFMC)

Conduct root cause analyses on platform andbusiness issues

Collaborate with legal to ensure compliance withdata laws while marketing to a global audience

Maintain a balance between rapid execution forgrowth and adherence to business compliance for partner schools

Key Skills & Qualifications

  • A holder of a bachelor's degree in either marketing, business, or a related field. MBA is an advantage!
  • 6+ years of relevant work experience in growth marketing roles at high growth or technology companies
  • You have a bias for action and a desire to make an impact
  • Proven experience in deploying marketing campaigns across channels such as email, WhatsApp, and SMS
  • Strong data and analytical skills, with proficiency in Excel and SQL
  • Excellent communication abilities and stakeholder management skills &
  • Experience in global markets is beneficial & a background in high-growth B2C products/services with consultative sales is advantageous

 

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