Digital Marketing Lead

As a Digital Marketing Lead, you will be responsible for planning and executing integrated digital marketing campaigns across various channels including SEO, SEM, social media, email, SMS, and display advertising. Your key responsibilities will include managing and optimizing PPC campaigns to increase ROAS, collaborating with creative and product teams to create high-performing content, monitoring and improving local SEO, managing social media presence, analyzing web traffic and campaign performance, implementing marketing automation workflows, coordinating digital efforts for promotions and campaigns, managing e-commerce platform, and staying updated with digital marketing trends. Key Responsibilities: - Plan and execute integrated digital marketing campaigns across multiple channels. - Manage and optimize PPC campaigns to increase ROAS. - Collaborate with creative and product teams to create high-performing content. - Monitor and improve local SEO for each store location. - Manage social media presence including content planning, community engagement, and paid campaigns. - Analyze web traffic and campaign performance using tools like Google Analytics and Meta Business Suite. - Implement marketing automation workflows for engagement, retention, and reactivation. - Coordinate digital efforts for in-store promotions, new store openings, and seasonal campaigns. - Assist with managing the e-commerce platform to improve user experience and conversion rate. - Stay up-to-date with the latest digital marketing trends and tools. Qualifications Required: - Bachelor's degree in Marketing, Business, or a related field. MBA is a plus. - 7+ years of experience in B2B marketing, preferably in [industry e.g., e-commerce, Retail]. - Proven success in driving customer acquisition and retention via digital channels. - Strong understanding of performance marketing, social media strategy, and CRM tools. - Data-driven mindset with proficiency in tools like Google Analytics, Meta Ads Manager, or similar.,