Digital Marketing Lead

We re seeking an experienced and data-driven Digital Marketing Lead to spearhead our organic and paid marketing strategies, manage our social media and content calendars, and be the public voice of Inexture s brand across platforms.

You ll lead a small, high-performing team and collaborate closely with leadership, product, and design teams to drive qualified B2B and SaaS leads, enhance brand visibility, and strengthen both external and internal communication.

This is a strategic and hands-on role where creativity meets analytics.

• Develop, execute, and optimize a comprehensive digital marketing strategy aligned with business KPIs (traffic, MQLs, conversions).
• Manage multi-channel campaigns across SEO, SEM, social media, content marketing, and email automation.
• Plan and monitor paid ad campaigns (Google Ads, LinkedIn Ads, Meta/Facebook Ads) to maximize ROI.
• Conduct A/B testing on landing pages and campaigns using Google Optimize, Hotjar, or similar tools.
• Manage monthly and quarterly digital marketing budgets and performance reports.

• Lead end-to-end SEO initiatives technical, on-page, and off-page optimization.
• Perform keyword research, competitive analysis, and backlink audits to maintain a healthy link profile.
• Track and analyze website performance using Google Analytics, Search Console, SEMrush, Ahrefs, or Screaming Frog.
• Recommend improvements to website architecture and UX based on analytics and Google updates.
• Drive organic lead growth with consistent focus on inbound channels and content optimization.

• Own the content publishing calendar across LinkedIn, X (Twitter), Facebook, Instagram, and YouTube.
• Manage organic and paid social campaigns, engagement, and competitor tracking.
• Act as the public face of the brand ensuring consistent tone, storytelling, and community building.
• Develop and execute campaigns around events, product launches, or thought leadership content.

• Lead and mentor a team of 2 digital marketers; guide execution and ensure quality deliverables.
• Collaborate cross-functionally with Product, Design, Development, and HR/Branding teams.
• Prepare bi-weekly and monthly performance reports for stakeholders and leadership reviews.
• Manage internal communication & employer branding initiatives (Inexture RISE, achievements, culture highlights).

• 5+ years of experience in digital marketing (B2B or SaaS preferred).
• Proven success in SEO, SEM, social media marketing, and lead generation.
• Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, Meta Business Suite.
• Proficiency in Google Analytics (GA4), Search Console, SEMrush, Ahrefs, and Screaming Frog.
• Working knowledge of email automation, CRM tools, and content performance tracking.
• Excellent analytical, reporting, and presentation skills.
• Strong creative and communication abilities; able to craft engaging narratives and visual briefs.
• Prior agency or B2B SaaS marketing experience is highly preferred.
• Experience managing small teams and delivering under tight deadlines.

• Lead digital strategy for a fast-growing technology brand
• Work on global-reach campaigns spanning AI, SaaS, and Cloud platforms
• Collaborate with RISE & AI Lab teams for innovation-focused storytelling
• Manage brand voice across digital, internal, and social channels
• Transparent, performance-driven culture with measurable growth metrics

• BTech / BE / BSc / ME / Mtech / MBA / Msc in Computer Science, Engineering or relevant field

• 5 Days Working.
• Flexible working hours.
• Festival Celebration.
• Employee Engagement Activity.
• Team Outing.
• Transparent Evaluation.
• Game Zone Facilities.
• Vocational Training.
• Soft Skills Training.
• Leaves & Benefits.
• Leave encashment.
• Paid Maternity & Paternity leave.
• Overtime & Compensation.
• Food reimbursement.
• International Relocation.
• Feedback & Support.