528 Marketing Automation Jobs - Page 21

Job Description About the Role We re looking for a data-driven, hands-on Digital Marketing Lead to build and scale a high-performance growth engine for Finmo. You ll lead core demand generation programs across paid media, SEO, website optimization, and account-based marketing, owning the full funnel from awareness to qualified lead. You ll also bring deep expertise in HubSpot, building and optimizing marketing automation flows that convert. This is a strategic and execution-focused role, ideal for someone who thrives on testing, optimization, and driving measurable growth in a B2B fintech environment. What You ll Do Performance Marketing & ABM Plan and execute high-performing paid media campaigns across LinkedIn, Google, and other digital channels to drive brand awareness, lead generation, and pipeline growth Build and scale Account-Based Marketing (ABM) programs targeting CFOs and finance leaders across mid-market companies using a combination of online tactics (paid media, email nurtures, content personalization) and offline initiatives (executive roundtables, intimate events, direct mail) Work closely with sales to align on target accounts, personalize outreach strategies, and optimize conversion across the ABM funnel Track campaign performance across channels and accounts, continuously optimizing based on insights and business outcomes Marketing Automation & CRM (HubSpot) Build and manage HubSpot workflows for lead nurturing, scoring, segmentation, and lifecycle campaigns Execute email marketing programs that engage prospects and retain customers Maintain CRM hygiene and ensure smooth integration between marketing and sales funnels Funnel Analytics & Optimization Own performance reporting across all digital channels and lead stages, from impressions and clicks to MQLs and pipeline contribution Run experiments and A/B tests to improve conversion rates and ROI SEO, SEM and Website Optimization Own and manage Finmo s overall SEO strategy, focusing on performance monitoring, content gaps, and keyword opportunities while working closely with external SEO agencies for execution Oversee SEM strategy, including managing paid search campaigns across Google Ads and other platforms to drive targeted traffic and improve keyword rankings Optimize the Finmo website to improve user journeys, conversion rates, and organic lead generation Qualifications Required knowledge and experience 6-8 years of experience in digital marketing, ideally in B2B SaaS or fintech Familiarity with ABM tools and strategies targetin

About us: Edumilestones (etsb: 2010), is a B2B company. At core, we are a premium training and technology solutions and service provider helping set up, establish and scale independent business ventures into the field of career counselling and study abroad counselling across 30+ countries. Job Overview: Were looking for a passionate and results-driven Digital Marketer to join our dynamic team and play a pivotal role in shaping the future of our marketing strategy and lead generation efforts. If you're a go-getter with a creative mindset and thrive in a fast-paced environment, this is your opportunity to make a tangible impact. As the Digital Marketing Strategist , you will be responsible for developing, executing, and optimizing innovative lead generation marketing strategies that drive business growth, generate quality leads, and enhance brand visibility. You will lead all aspects of our marketing function, from digital campaigns and content marketing, webinars, and lead generation and nurturing. Key Responsibilities: Lead Generation Strategy Develop and execute targeted lead generation strategies for the educational and edtech markets. Create integrated marketing plans utilizing both online and offline channels to capture and engage leads, especially targeting educational institutions, educators, and edtech professionals. Digital Marketing & Campaign Execution Plan, launch, and optimize digital marketing campaigns across social media, search engines, and relevant industry platforms. Manage content marketing strategies to engage and educate audiences through blogs, articles, and educational resources. Utilize SEO and SEM best practices to boost online visibility and drive high-quality traffic. Email Marketing Design and implement targeted email marketing campaigns to nurture leads and promote valuable content and events. Analyze email campaign performance and optimize messaging for better engagement and conversion. Webinars & Virtual Events Plan, coordinate, and host webinars and virtual events focused on educational trends and our products/services. Develop engaging presentations that highlight our value proposition to potential leads and clients. Lead Management & Nurturing Design lead nurturing campaigns to guide prospects through the sales funnel. Implement lead scoring and segmentation strategies to personalize engagement and optimize conversions. Track and analyze lead generation metrics to refine and improve marketing strategies. Market Research & Strategy Optimization Conduct market research to stay ahead of trends, identify customer needs, and analyze the competitive landscape. Utilize data-driven insights to refine strategies and improve overall performance. Required Competencies: Proficiency in digital marketing tools and platforms (e.g., Google Ads, SEO/SEM, email marketing platforms). Go-getter Approach Highly analytical and Strategic Mindset Additional Information: Work Hours: 10:30 AM to 6:30 PM Days: Monday Saturday (except second Saturday) Employment Type: Full-time (permanent) work from office role Location: Koramangala, Bangalore Why Youll Love Working Here: Competitive salary with growth opportunities. A culture that values teamwork, work-life balance, social events. Ready to make a difference? Apply today by sending your resume and a cover letter to hr@edumilestones.com We cant wait to see how youll contribute to our amazing team!!

About the job: Key responsibilities: 1. Develop, execute, and manage digital marketing campaigns (SEO, SEM, email, social media, paid ads) 2. Create and manage content across platforms (blogs, landing pages, LinkedIn, Instagram, etc) 3. Collaborate with the design and product teams to produce engaging visuals and content 4. Optimize marketing funnels to increase website traffic, conversions, and customer engagement 5. Analyze campaign performance and provide regular reports with actionable insights 6. Monitor trends in digital marketing, real estate tech, and competitor activity 7. Manage and grow SigmaValue's online presence and community engagement Requirements: 1. Minimum 2 years of hands-on experience in digital marketing 2. Strong understanding of SEO, Google Ads, social media platforms, and analytics tools (Google Analytics, SEMrush, etc) 3. Experience with content creation for B2B or SaaS, ideally in the real estate or tech sector 4. Excellent communication, writing, and storytelling skills 5. Familiarity with marketing automation tools (e.g., HubSpot, Mailchimp) is a plus 6. Ability to work independently and deliver results in a fast-paced environment Preferred qualifications: 1. Prior experience in real estate, proptech, or fintech sectors 2. Basic graphic design skills (Canva, Adobe Suite) for content support 3. Video marketing or short-form content creation (Reels, YouTube Shorts, etc) Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 3,00,000 - 4,00,000 /year Experience: 1 year(s) Deadline: 2025-06-11 23:59:59 Skills required: Social Media Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Copywriting, Affiliate Marketing, Content Marketing, Canva, Display Ads and Marketing Automation Other Requirements: 1-3 years of experience About Company: Sigma Value is building India's most innovative PropTech ecosystem, transforming how developers, investors, and institutions make real estate decisions. Our flagship products include: Real Estate Simulator - Visualize development outcomes, demand-supply analytics, and pricing scenarios. PropGPT - AI-powered assistant for decision-making in real estate based on actual transaction data. Data Intelligence Dashboard - Hyperlocal insights and trends to power project feasibility and sales strategies. We are now scaling across geographies and building globally scalable tech solutions.

Job Title: Senior Manager Persistency (Content Development) Location: Mumbai Experience Required: 6 – 8 Years Function: Operations / Customer Engagement / Content Management Qualification: Graduate / Postgraduate Role Summary We are looking for a dynamic and experienced professional to lead the Content Development function within the Persistency team. This role involves overseeing the creation of compelling, compliant, and customer-centric communication across multiple channels. The ideal candidate will possess strong expertise in content strategy, creative development, campaign execution, vendor governance, and stakeholder engagement. Key Responsibilities Lead a content development team to produce targeted and engaging communication for customers, aligned with business goals. Explore and implement new digital and offline channels to enhance customer outreach and engagement. Design and manage customer communication campaigns aimed at improving policy renewals through non-intrusive, value-driven messaging. Track and optimize campaign performance using analytical tools, ensuring high ROI and persistency improvement. Ensure all content and communication activities comply with internal guidelines, audit norms, information security protocols, and regulatory requirements. Identify and lead special projects that contribute to persistency enhancement and operational efficiency. Manage vendor relationships: Conduct regular governance reviews, assess performance, and drive improvements and innovation across third-party partners. Oversee the timely clearance of vendor invoices and manage agreement renewals in coordination with compliance and procurement teams. Preferred Skills & Competencies Proven experience in content creation , campaign management , and communications strategy . Prior exposure to tools like Adobe Campaign Classic , Adobe Experience Manager (AEM) , Customer Journey Analytics , or other marketing automation platforms. Strong team leadership , stakeholder management , and vendor governance capabilities. Deep understanding of regulatory compliance , risk management , and audit controls in communication functions. Project management proficiency with the ability to handle multiple high-impact initiatives simultaneously. Advanced skills in MS Office Suite , with emphasis on data interpretation, reporting, and presentation. Strong verbal and written communication skills, with the ability to present insights and influence cross-functional stakeholders.

About the Role: We are looking for a proactive and data-driven Digital Marketing & SEO Executive to join our fast-growing team at Rudra Shield. This role is ideal for someone who thrives in a startup culture, understands local market dynamics, and can build strong digital visibility across Gurgaon and NCR. Key Responsibilities: Search Engine Optimization (SEO): Conduct keyword research aligned with our services and location Optimize website content, metadata, and structure (on-page SEO) Perform regular SEO audits and implement technical fixes Manage Google Business Profile and local SEO listings Build and manage backlink outreach campaigns Track rankings, crawl performance, and traffic growth via GSC & GA Digital Marketing: Plan, run, and optimize paid campaigns on Google Ads and Meta Create targeted campaigns for B2B and B2C segments Set up lead capture forms, landing pages, and CRM integrations Monitor and optimize CPC, CPL, and conversion rates Develop email marketing campaigns (via HubSpot) Generate monthly performance reports and insights Social Media Content Creation & Marketing: Develop creative content for social platforms (Facebook, Instagram, LinkedIn) Create graphics and text for posts that align with branding and marketing goals Manage social media calendars and schedules Analyze engagement and optimize campaigns for better reach and interaction Monitor social media trends and adapt strategies accordingly Other Responsibilities: Coordinate with content writers or designers if needed Suggest strategies to improve digital user journeys and CTAs Stay updated with digital trends and algorithm changes Required Skills & Qualifications: 13 years of hands-on experience in SEO and digital marketing Proficiency with tools like Google Search Console, Analytics, Google Ads, Meta Ads Manager, SEMrush/Ubersuggest, and RankMath or Yoast Strong understanding of keyword targeting, campaign funnels, and reporting Experience with HubSpot CRM for lead management and email marketing Strong social media content creation skills (copywriting, design, planning) Familiarity with WordPress basics (editing content, publishing posts) Excellent analytical and communication skills Bonus (Nice to Have): Experience in the security, B2B services, or real estate industry HubSpot or other CRM experience Ability to write or review SEO-friendly content Why Join Rudra Shield? Work in a high-growth, mission-driven security startup Get hands-on with strategy, tools, and execution Freedom to experiment and build your digital playbook Direct reporting to founder and core leadership team To Apply: Email your resume and a brief portfolio (case studies, past campaigns, or ranking achievements) to hr@rudrashield.com Subject line: Application for Digital Marketing & SEO Executive

We are seeking a motivated and goal-oriented Assistant Sales Manager to support and drive sales operations.

We are looking for an experienced Marketing Automation Team Lead with 8-10 years of industry experience, including a minimum of 5 years in Salesforce Marketing Cloud (MC) and 2 years in a leadership role. Location - Bangalore Your Future Employer A leading global organization committed to driving digital transformation and marketing automation excellence. Responsibilities Leading and mentoring a team of 15-20 members to enhance their expertise in Salesforce Marketing Cloud. Overseeing and optimizing custom processes, features, and capabilities within the platform. Managing the lead evaluation process to ensure efficient qualification and distribution of marketing leads. Collaborating with onshore marketing automation leaders to analyze business requirements and implement effective solutions. Requirements 8-10 years of industry experience, including 5+ years in Salesforce Marketing Cloud and 2+ years in a leadership role. Strong expertise in Salesforce Marketing Cloud (SFMC). Preferred: Salesforce Marketing Cloud Engagement Certifications. Knowledge of Salesforce.com. Whats in It for You? Opportunity to lead a growing team in a global organization. Work with cutting-edge marketing automation technologies. Collaborate with US-based teams on high-impact projects. Career growth and professional development in a leadership role. Profile Keywords: Marketing Automation, Salesforce Marketing Cloud, Email Marketing, Campaign Operations, Team Management, Lead Management, Salesforce.com, Digital Marketing, Adobe Workfront, Agile Development.

About the job: We are looking for a highly skilled and proactive LinkedIn Account Manager to manage client lead generation campaigns, optimize LinkedIn profiles, and handle extensive communication. The role requires a detail-oriented individual with experience in LinkedIn account management and lead generation. Handle the LinkedIn accounts and perform profile optimization (banner, photo, headline, about, and experience sections). Key responsibilities: 1. Manage data entry, including age, connections, and payment information, using Airtable. 2. Conduct daily communication through WhatsApp, email, and calls with LinkedIn account holders. 3. Lead onboarding meetings and manage affiliate accounts. 4. Write copy, manage outbound campaigns, and post content on LinkedIn and other social media platforms. 5. Warm up LinkedIn accounts through engagement (liking, commenting, and scrolling). 6. Create and present reports, attend client and team calls, and manage communication efficiently. 7. Conduct lead scraping and email verification for outbound campaigns. 8. Participate in brainstorming sessions to improve lead generation strategies. Perks and Benefits: 1. Fixed pay: 35,000 - 50,000 per month. 2. Performance-based incentives: 5,000 - 10,000 per month. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 4,80,000 - 7,20,000 /year Experience: 1 year(s) Deadline: 2025-06-08 23:59:59 Skills required: Email Marketing, Copywriting, Lead Generation, English Proficiency (Spoken), English Proficiency (Written), Marketing Campaigns , Email Management and Marketing Automation Other Requirements: 1. Strong proficiency in English (spoken and written). 2. Minimum typing speed of 75 WPM. 3. Experience in LinkedIn marketing, email marketing, and social media management. 4. Technical proficiency with LinkedIn tools (Sales Navigator, Gologin, Adspower) and proxy management. 5. Strong digital literacy and familiarity with CMS and data scraping. 6. Bachelor’s degree (preferred) with 6 months to 1 year of relevant experience in lead generation. 7. High-speed internet connection and a computer with an i7 or higher processor. 8. Availability to work 8 hours on weekdays and 4 hours on weekends. About Company: Dolta is India's fastest-growing B2B lead generation agency. Headquartered in Pune, we attract top young talent globally. Currently, we are only 15-people strong with around 50 part-time employees. As a startup, we are able to offer an experience unlike any other digital marketing agency out there. Here, we provide 24*7 guidance and extensive on-site training. Most of our employees come from India and Europe and are under 30 years of age!

Senior Customer Onboarding Specialist Chennai | Delivery Team| Full Time The Impact you will create in the Job: The Customer Onboarding Specialist plays a crucial role in ensuring new customers have a smooth and successful initial experience with our marketing cloud platform. This role involves guiding new clients through the onboarding process, providing comprehensive training and support, and ensuring they are successfully utilizing the platform to achieve their marketing goals. Key Responsibilities: Conduct thorough onboarding sessions for new customers, covering key platform features, best practices, and common use cases. Develop and deliver customized training materials, including presentations, tutorials, and user guides. Assist customers with initial platform setup and configuration, including data integration, user roles and permissions, and campaign creation. Proactively identify potential roadblocks and challenges, and provide timely solutions and support. Build strong relationships with new customers and act as their primary point of contact during the onboarding phase. Gather customer feedback and provide valuable insights to the product and development teams. Monitor customer usage and engagement metrics to identify areas for improvement and proactively address potential issues. Stay updated on the latest platform features, enhancements, and best practices. Contribute to the development and improvement of onboarding processes and materials. What we look for? 3-6 experience in the client Onboarding. Willing to work in US/UK/EMEA shift Understanding of SaaS products Understanding of different technology stacks, programming concepts, integrations (REST APIs) with cloud systems Fast learner and can pick up new technologies Excellent written and verbal communication skills Soft skills to interact with customers over the phone or video calls Capable of working with cross-functional teams to solve business and tech problems Project management skills Committed desire to provide customer satisfaction Self-starter mind-set, problem analysis and problem-solving approach To know more about Netcore Cloud, kindly visit www.netcorecloud.com Why Netcore ? Netcore Cloud (www.netcorecloud.com) is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Netcore, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Netcore is certified as a Great Place to Work for Seven consecutive years reinforcing the companys principle of being a people-centric company where you will not be just an employee, but a family member of the organization. Headquartered in Mumbai, India we have our global footprint in 20+ countries worldwide across Americas, EMEA and APAC. Netcore Cloud is more than a platform; it's a paradigm shift in how brands cultivate relationships. We comprehend that every touchpoint within the customer journey is a brushstroke contributing to a larger masterpiece. Seamlessly weaving these touchpoints, from the initial interaction to post-purchase interactions, our platform nurtures relationships that transcend the transactional. This holistic approach culminates in not just one-off successes, but enduring partnerships that thrive over time, maximizing lifetime value and solidifying our commitment to sustained growth. A career at Netcore is more than just a job its an opportunity to shape the future. If this sounds like a place where you can thrive, we cant wait to meet you!

Company Overview: NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in todays rapidly changing technology landscape. About the role: The Marketing Automation Lead will be a Marketo Subject Matter Expert (SME) and will be responsible for the strategy, design, testing, execution, maintenance and reporting of marketing campaigns within the Marketo platform and its automation tools. Key Responsibilities: Use Marketo to build, deploy and monitor critical demand generation programs, such as engagement programs, trigger and batch campaigns, email, webinar and live event programs. Responsibilities will include the strategy, execution and maintenance of: Flow builds / campaigns Email campaigns Landing page Forms List/data management. Strategize and execute best-in-class Marketo programs in support of the buyer journey, including demand generation, pipeline acceleration, etc. Data maintenance and hygiene within the automation tool and ensure accurate segmentation and targeting Implement marketing automation best practices and ensure proper end-to-end testing of programs prior to launch Marketing reporting, dashboards and analysis on program performance, conversions, attribution and effectiveness Ensure all program assets and data management programs adhere to General Data Protection Regulation (GDPR) and email laws such as CASL/CAN-SPAM Qualifications: Minimum 2 years within the Marketo platform with proven technical proficiency Knowledge of multiple aspects of email marketing including dynamic program implementation, template coding, analysis, legislation, authentication and sender reputation systems, deliverability, and general industry trends and metrics Functional knowledge of digital marketing ecosystem, content marketing, paid and owned media, as it relates to marketing automation Functional knowledge of tools integrating with Marketo such as: Adobe Audience Manager, Adobe Target, Salesforce, etc. Self-starter and leader who is highly accountable and communicative Excellence in written and oral communications; strong presentation skills; highly organized with strong attention to detail Be able to work under a fast paced, deadline focused environment and manage multiple projects across more than one client and/or group Why Join Us: Opportunity to work with a high-performing team in a dynamic and growing company. Attractive compensation package with performance-based incentives. A collaborative and innovative work environment that encourages professional growth.

1. Omnichannel Marketing Strategy & Execution: o Develop and execute integrated omnichannel marketing campaigns across digital, social, email, programmatic, search, and traditional channels. o Align campaign strategies with client objectives, regulatory requirements, and industry best practices. o Optimize marketing efforts using data-driven insights and analytics. 2. Campaign Management: o Oversee the planning, execution, and performance tracking of marketing campaigns. o Collaborate with campaign operations, creative, content, and analytics teams to ensure consistent messaging and brand alignment. 3. Client & Stakeholder Collaboration: o Act as the primary marketing contact for pharmaceutical clients, ensuring seamless communication and alignment. o Work cross-functionally with internal teams, agencies, and external vendors to drive marketing initiatives. o Provide strategic recommendations to clients based on market trends and campaign performance data. 4. Performance Monitoring & Optimization: o Track key performance indicators (KPIs) and generate insights to improve campaign effectiveness. o Use marketing analytics tools to assess audience engagement, ROI, and conversion rates. o Continuously refine marketing approaches based on data and client feedback. 5. Compliance & Industry Alignment: o Ensure all marketing efforts comply with pharmaceutical regulations (FDA, HIPAA, etc.). o Stay updated on industry trends, best practices, and regulatory changes affecting pharma marketing. Must Have o 3-5 years of experience in marketing management, preferably in pharmaceutical or healthcare marketing. o Strong background in digital marketing, omnichannel strategies, and campaign execution. o Deep understanding of omnichannel marketing principles. o Strong project management skills with the ability to handle multiple campaigns simultaneously. o Proficiency in data analytics, reporting, and campaign optimization. o Excellent communication and stakeholder management skills. o Bachelor s/Master s degree in Marketing, Business, Communications, or a related field. o Certification in digital marketing, project management, or marketing automation is a plus. EQUAL OPPORTUNITY

About The Role Job Summary: The Bank Loyalty Manager is responsible for designing, executing, and optimizing customer loyalty and rewards programs for Credit Cards to drive customer engagement, retention, and satisfaction. This role will focus on analyzing customer behavior, managing loyalty campaigns, and ensuring alignment with the bank"™s overall marketing and customer retention strategies. Key Responsibilities: Loyalty Program Design & Management Develop and manage the bank"™s loyalty and rewards programs. Design programs that align with customer needs and the bank's business objectives. Evaluate and optimize existing programs based on customer feedback and market trends. Customer Engagement & Retention Work closely with the customer relationship team to ensure the loyalty programs promote long-term customer engagement. Analyze customer data to identify segments and create personalized offers. Develop strategies to enhance customer lifetime value (CLV) through loyalty programs. Campaign Execution Plan and execute loyalty marketing campaigns, promotions, and events. Collaborate with cross-functional teams such as product, marketing, and sales to drive program success. Manage external vendors and partners for program implementation and reward fulfillment. Data Analysis & Reporting Use data-driven insights to track the performance of loyalty programs. Provide regular reports on program ROI, customer behavior, and key performance metrics. Conduct customer surveys and feedback sessions to gauge program success. Partnerships & Collaborations Identify and negotiate partnerships with third-party vendors for exclusive customer benefits. Explore co-branded loyalty initiatives with other businesses or sectors to enhance program offerings. Customer Experience Optimization Ensure that the customer journey within the loyalty programs is seamless and adds value. Implement feedback loops to continuously improve the customer experience. Key Requirements: Educational Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. MBA or Master"™s in Marketing. Experience 5-7 years of experience in customer loyalty programs, preferably in the banking or financial services sector. Experience in customer segmentation, data analytics, and campaign management. Skills & Competencies Strong understanding of loyalty program mechanics and customer retention strategies. Excellent analytical skills with experience in data-driven decision-making. Proficiency in CRM tools, marketing automation, and analytics platforms. Strong communication and interpersonal skills for internal and external stakeholder management. Ability to manage multiple projects and deadlines in a fast-paced environment. Behavioral Competencies Customer-centric mindset. Strategic thinking with attention to detail. Proactive problem-solving skills. Team player with leadership capabilities. Performance Indicators: Increase in customer retention rate. Growth in customer lifetime value (CLV). Reduction in customer churn. Program participation and engagement rates. Return on investment (ROI) of loyalty initiatives.

Gushwork.ai is one of the fastest-growing AI startups globally, combining cutting-edge AI with human expertise to help businesses scale marketing operations efficiently. In just one year, we ve partnered with 200+ businesses, driving success through AI-assisted SEO and marketing automation. We ve raised $10M+ from top global investors, including Lightspeed, SIG, B Capital, and Beenext, and are building the world s largest AI+human marketing engine. Our mission is to enable businesses to do more with less through AI-driven growth solutions. We are looking for a Growth Product Manager to own and scale one of our GTM channels end-to-end. This role blends product management, performance marketing, automation, and technical problem-solving to drive high-intent leads (MQLs) through innovative GTM strategies. Role Overview Owning a GTM channel (e.g., paid ads, organic SEO, partnerships, outbound, affiliates, etc.). Managing ad budgets, experiments, and automation to maximize conversions. Controlling the full lifecycle of leads originating from their channel across retargeting, nurturing, and conversion strategies. Using tools, automation, and processes to optimize prospect engagement across touchpoints. Identifying the latest trends and cutting-edge marketing technologies to stay ahead of the curve. This role is ideal for technical marketers, growth hackers, ex-founders, or product managers who want to blend marketing, automation, and data-driven decision-making. What Youll Do GTM Strategy & Execution: Design and execute scalable marketing playbooks for your channel. Lead Ownership: Own the entire journey for leads acquired from your channel, ensuring high conversion. Experimentation & Analytics: Run rapid A/B tests, iterate on strategies, and use data to drive decisions. Automation & Process Optimization: Implement scripts, tools, and automation to streamline workflows. Budget & ROI Ownership: Manage paid and organic budgets, optimizing for CAC and ROI. Collaboration: Work with content, design, and engineering to enhance GTM impact. Tech Stack Mastery: Stay on top of the latest marketing technologies to enhance execution. What We re Looking For Technical Growth Expertise : Experience in demand generation, automation, and marketing technologies. Strong Analytical Skills : Ability to use data to drive decisions, optimize funnels, and scale campaigns. Full-Funnel Ownership : Comfortable managing the prospect journey from first touch to conversion. Hustle & Experimentation Mindset : Bias for action, willing to run experiments and iterate rapidly. Marketing Tech Savvy : Familiarity with modern GTM tools (e.g., Zapier, HubSpot, Segment, Retool, Webflow, Meta/Google Ads, LinkedIn Ads, etc.). Ambition & Humility : Self-starter who thrives in a fast-paced environment. This role is a high-ownership, high-impact position. If youre a growth hacker with technical chops and a bias for execution, apply now! What We Offer Career Growth & Impact High Ownership: You will be the CEO of your GTM channel, managing budgets, strategy, and execution with full autonomy. Fast-Track Career Path: Scale with us as we aim to 8x our revenue in the next 12 months early hires will have significant leadership opportunities. Cross-Disciplinary Learning: Work at the intersection of growth marketing, automation, product, and data, gaining a unique skill set. Work with a Hyper-Growth Team: Join a team of ambitious, humble, and execution-driven professionals who are redefining AI-powered growth. Competitive Compensation & Perks Market-leading salary & incentives tied to performance. Equity options (for key hires) be part of our long-term success. Flexible Work Environment: Hybrid/Remote-friendly with a global team. Cutting-Edge Tools & Tech Access to the best-in-class marketing automation, AI, and growth hacking tools. A testing budget to run experiments, optimize funnels, and scale your channel. A Culture of Experimentation & Execution We believe in quick iteration, rapid experimentation, and data-driven execution. No bureaucracy just high ownership, autonomy, and fast decision-making. A fail-fast, learn-fast environment where we celebrate bold bets. Be Part of Something Big We re on an exponential growth path join us early and help shape the company s future. Work closely with founders and senior leadership to drive GTM strategy. Access to top-tier mentors, investors, and growth leaders in the AI and B2B SaaS space. If you re technical, data-driven, ambitious, and ready to own a GTM channel, we want to hear from you!

What is this role about? Manager, Digital Demand Generation is responsible for formulating and executing the digital demand generation strategies to fuel growth of McGraw Hill Indias Test Preparation business. Reporting into the Associate Director, Digital Solutions and Demand Generation, the person will execute multi-channel digital demand generation strategies across channels, platforms and media. The person will lead a team of associate managers and a creative designer to support execution of all these activities. The person will work closely with the product manager(s), members of the content team, marketing agencies, and our author/affiliates ecosystem. This a high-impact role which requires the person to think strategically and get deeply involved in the day-to-day execution of various digital demand generation campaigns. What you will be doing: 1. DIGITAL DEMAND GENERATION Formulate a solid multi-channel digital demand generation strategy, including paid media, social media, content marketing, and author/affiliate initiatives etc, for McGraw Hill Test prep Business in India. Own the planning, execution and continuous optimization of digital demand generation campaigns to maximize the ROI, while maintaining consistency of messaging across different channels and ensure its alignment with overall brand identity of the McGraw Hill. Continuously scan and track developments in the market to identify new, high-impact digital demand generation routes and optimize ongoing efforts. 2. PERFORMANCE MARKETING AND PAID MEDIA OPTIMIZATION Manage and execute multi-channel paid campaigns for demand generation and user acquisition including Google Ads, Meta, YouTube, LinkedIn, X and other suitable platforms. Drive continuous A/B testing and ad optimization for creatives, messaging & audience. Consistently improve the Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and other metrices relevant to specific channels and campaigns. Manage the relationship with agencies and partners involved in execution of digital demand generation strategies across channels. 3. DEMAND GENERATION VIA ORGANIC AND SOCIAL MEDIA CHANNELS Use the social media channels to maximise engagement and brand awareness among the target groups and enhance the product value-proposition of McGraw Hill products. Envision and execute author-led user engagement events and continuously test and optimize these campaign ideas to maximise the ROI. Leverage content marketing opportunities to boost engagement and build a community of users having regular brand interactions. Develop and manage email campaigns, WhatsApp campaigns, and other retargeting efforts to build product awareness, drive demand generation and increase usage. 4. DATA ANALYTICS Build and maintain comprehensive dashboards to track campaign performance across organic and inorganic channels. Leverage Google Analytics, marketing automation tools like Marketo and CRM insights to refine demand generation strategies. Provide regular updates and reports to senior leadership on performance data to enable data-driven decision-making. 5. BUDGET AND TEAM MANAGEMENT Manage and optimize usage of available budget to ensure ROI driven efficient spending Lead and mentor a team of marketeers to execute high-impact programs. What you need to be considered: 3-5 years of proven track record in scaling B2C digital demand generation campaigns to drive user and revenue growth, preferably in a FMCG, education or healthcare sector. A problem-solving mindset with high attention to detail. Good understanding of consumer psychology and principles of A/B testing and campaign optimization, preferably with some real experience in these areas. Strong organizational skills to collaborate with internal and external teams to drive multiple high-impact programs in parallel. Excellent written and verbal communication skills and bias for data-driven decision-making. Knowledge of the latest technology trends and their applications in consumer-focused sector. Expertise, backed by real world experience, in running targeted campaigns on Google Ads, Meta Ads, YouTube Ads, and other advertising platforms. Proficiency, backed by real world experience, in tools like Google Analytics, Google Search Console, Google Tag Manager, Marketo, SEMrush, etc. Creative bent of mind to facilitate innovative and compelling storytelling and translate marketing strategies into engaging campaigns. Understanding of design principles like color theory, typography and layout to guide designers and ensure high-quality visuals.

About the job: We are seeking a creative and execution-focused Social Media & Digital Marketing Manager to lead content and communication across platforms. This role is ideal for someone with a sharp aesthetic sense, a working knowledge of the D2C space, and hands-on experience managing digital growth in the fashion or lifestyle sector Key responsibilities: 1. Develop and implement comprehensive digital marketing campaigns across social media platforms to increase brand visibility and engagement. 2. Utilize marketing automation tools to streamline processes and effectively target specific audience segments. 3. Optimize website content and design for SEO to improve search engine rankings and drive organic traffic. 4. Create visually appealing graphics and videos to enhance social media posts and marketing materials. 5. Manage email marketing campaigns to nurture leads and drive conversions. 6. Collaborate with influencers to amplify brand reach and enhance brand credibility. 7. Build and maintain client relationships through effective communication and personalized marketing strategies. If you are a creative and results-driven individual with a passion for digital marketing, we want you to join our team and help us take Label Aishwaryrika to new heights in the digital landscape. Who can apply: Only those candidates can apply who: have minimum 1 years of experience Salary: ₹ 3,30,000 - 3,41,000 /year Experience: 1 year(s) Deadline: 2025-06-07 23:59:59 Skills required: Search Engine Optimization (SEO), Email Marketing, Multitasking, Client Relationship Management (CRM), Visual Design, Marketing Campaigns , Effective Communication, Influencer Marketing, Marketing Automation and Content Editing Other Requirements: 1. Strong sense of aesthetics & content trends. 2. Hands-on with Canva, Shopify & Klaviyo. 3. Ability to multitask across digital & creative functions. About Company: Label Aishwaryrika is one of India's leading D2C brands in the Chikankari space, known for transforming this timeless Indian embroidery into contemporary fashion. We combine heritage craftsmanship with modern design to create 100% hand-embroidered pieces rooted in authenticity and elegance. As a brand deeply committed to artisan welfare and ethical production, we offer an inspiring environment for creative minds. Joining Label Aishwaryrika is a high-ownership opportunity where your work directly contributes to brand impact, while gaining hands-on exposure across fashion, logistics, and e-commerce.

Go-To-Market (GTM) Engineer Join the Revolution at Lark Finserv Experience Level: 3+ years Are you a GTM Engineer with a passion for digital innovation and growth hackingLark Finserv is on the lookout for trailblazers like you! Were transforming the digital lending space with our cutting-edge Loan Against Securities (LAS) platform and we want you to lead the charge. As our GTM Engineer, youll play a pivotal role in strategizing and executing high-impact go-to-market plans that drive growth, scale solutions, and reshape the future of financial services. What You ll Do Architect and implement scalable GTM strategies for new and existing products Work cross-functionally with product, marketing, and tech teams to bring offerings to market Leverage data and experimentation to identify high-conversion growth channels Build tools, automation, and systems to support rapid experimentation Analyze performance and optimize continuously for better ROI What We re Looking For Experience in a GTM, growth engineering, or technical marketing role Strong grasp of digital channels, analytics, and marketing automation tools Ability to think like a marketer and build like an engineer Entrepreneurial mindset with a bias for action and experimentation Bonus: Experience in fintech or lending products Why Lark Finserv Be part of a mission-driven team reimagining lending in India Work at the intersection of technology, finance, and innovation Flexible, growth-oriented work culture Opportunity to create massive impact from day one Ready to disrupt the future of finance Apply now and let s build something extraordinary together.

1. Strategy: develop and execute the digital marketing strategy, working with key stakeholders inside the marketing team and with adjacent functions (sales leadership, product marketing, marketing peers, and the different BU heads) to align objectives. 2. Acquisition: find the most efficient techniques, channels and optimisations to support the marketing team to exceed targets for the high quality sales qualified leads. 3. Customer Journeys: work closely with the customer to understand their journey, bring a growth hacking mindset to the role, optimize the conversion funnel. 4. Marketing Automation: take ownership of the driving the marketing automation initiatives which may involve multiple software tools, to make every digital interaction count 5. Team Management: lead, motivate and nurture a team of talented digital experts, partnering with other global and regional teams to ensure we get the most out of a global and regional operating model 6. Agency Management: Evaluate and partner with the best marketing agencies to accelerate ROI on our marketing spends and reduce the learning curves. Outsource as many tasks to agencies as possible to maintain a healthy balance between inhouse costs, Outsource costs, speed and quality of execution. 7. Content: Oversees content and social media marketing strategy, including thought leadership, brand building and demand generation campaigns to make sure latest trends are being followed 8. Analysis; tracking and reporting on key metrics and bring out insights for continuous improvement and driving big innovations

1. Strategy : develop and execute the digital marketing strategy, working with key stakeholders inside the marketing team and with adjacent functions (sales leadership, product marketing, marketing peers, and the different BU heads) to align objectives. 2. Acquisition : find the most efficient techniques, channels and optimisations to support the marketing team to exceed targets for the high quality sales qualified leads. 3. Customer Journeys : work closely with the customer to understand their journey, bring a growth hacking mindset to the role, optimize the conversion funnel. 4. Marketing Automation : take ownership of the driving the marketing automation initiatives which may involve multiple software tools, to make every digital interaction count 5. Team Management : lead, motivate and nurture a team of talented digital experts, partnering with other global and regional teams to ensure we get the most out of a global and regional operating model 6. Agency Management : Evaluate and partner with the best marketing agencies to accelerate ROI on our marketing spends and reduce the learning curves. Outsource as many tasks to agencies as possible to maintain a healthy balance between inhouse costs, Outsource costs, speed and quality of execution. 7. Content : Oversees content and social media marketing strategy, including thought leadership, brand building and demand generation campaigns to make sure latest trends are being followed 8. Analysis ; tracking and reporting on key metrics and bring out insights for continuous improvement and driving big innovations

About The Role Your Role Holistically drive how the business leverages searches to engage existing and prospective international consumers Maximize traffic and visibility from search engines through both paid and unpaid efforts for identified keywords Team player with superb collaboration and communication skills. Plan and manage website updates and online advertising campaigns in conjunction with the Marketing team to drive results Conduct various testing methods in design, layout, and advertising techniques in order to gain the most organic traffic and paid conversions Marketing Automation Specialist with experience in working with marketing automation, workflows and email marketing tools specifically Hubspot. The candidate should be Independent with strong functional expertise to manage and create a variety of workflows, email campaigns, including template designs, calls-to-action, split tests used in an email with assistance from content team to increase lead generation. Hands-on experience in email campaign delivery, setup & analytics. Understanding of CRM platforms, especially Hubspot. Excellent analytical, organizational & troubleshooting skills. Excellent spoken and written English with persuasive communication skills. Solid understanding of performance marketing, conversion, and online customer acquisition. Lead and drive social media marketing team KPIs. Coordinate and negotiate with internal and external stakeholders to improve team productivity and social media/content campaign effectiveness. Requirements 10+ Years in A digital marketing, performance-based marketing, marketing strategy, or search environment Set up and manage marketing automation through Hubspot. Successful business-to-business software content marketing experience. In-depth knowledge of how to use social media platforms for B2B marketing (LinkedIn, Facebook and Twitter). Develop and manage email and postal mail campaigns and nurture sequences. Work with partners for partnership press releases, webinars, and promotions. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new creative growth strategies Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Experience in optimizing landing pages and user funnels. Drive funnel efficiencies of the leads generated from digital sourcing activities. Manage search metrics that ensure overall brand visibility and manage on-page & off-page SEO Measure traffic & page engagement metrics using Google Analytics. Email marketing for current customer base and prospects for continuous engagement and drive funnel growth Qualification Degree in Comp Science, Economics, Mathematics, Statistics, IT, Business, or other related fields; Masters degree preferred

About The Role The candidate must possess in-depth functional knowledge of the process area and apply it to operational scenarios to provide effective solutions. He/she must be able to identify discrepancies and propose optimal solutions by using a logical, systematic, and sequential methodology. It is vital to be open-minded towards inputs and views from team members and to effectively lead, control, and motivate groups towards company objects. Additionally, he/she must be self-directed, proactive, and seize every opportunity to meet internal and external customer needs and achieve customer satisfaction by effectively auditing processes, implementing best practices and process improvements, and utilizing the frameworks and tools available. Goals and thoughts must be clearly and concisely articulated and conveyed, verbally and in writing, to clients, colleagues, subordinates, and supervisors. Process Manager Role and responsibilities: Execute campaigns using Marketo along with other tasks such as segmentation, list pulls, campaign flow creation etc. Conduct extensive validation checks and quality audits on segments and other elements in Marketo. Create campaign performance reports on a weekly/monthly basis Extensive client communication, project management and problem solving Create detailed documentation and process flows to reflect / capture ongoing projects Gather and execute client requirements by working closely with onshore Marketo consultants Needs to understand the database structure in order to come up with exception handling for dynamic content campaigns 2-3 years of working knowledge of HTML, CSS, SQL, Media Query Technical and Functional Skills: Bachelors degree in any field with 4 to 6 years experience in using Marketo Marketing Automation platform Minimum 3 years experience in end-to-end campaign management across marketing channels Minimum 2 to 3 years of hands on experience on using HTML, CSS Certification on Marketo platform would be a plus Strong proficiency in MS Office [MS Excel and PPT] Experience on Marketo (Marketing Activities, Database Studio, RCE and Design Studio) Expertise in working with Marketo marketing automation platform, with a focus on managing and optimizing campaigns and programs. Proficiency in designing and executing email marketing campaigns using Marketo, including email template creation, list segmentation etc. Ability to edit/modify and implement automated nurture programs using Marketo to engage and convert leads at different stages of the customer journey. Knowledge of Marketo's form and landing page building capabilities to create engaging lead capture experiences and optimize conversion rates. Experience in utilizing Marketo's reporting suite. Strong understanding of lead management processes within Marketo, including lead capture, lead nurturing, lead scoring, and lead lifecycle management. Understanding of marketing analytics and the ability to utilize Marketo's reporting capabilities to track and report on key marketing metrics, such as conversion rates, engagement rates, and ROI. Should have the knowledge of building journeys/flows Ability to analyze the campaign requirements and suggest the type of smart campaigns & flow to be used Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent communication skills and be able to interface directly with clients and higher management. Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies. Be an individual contributor and work across various clients within the marketing automation group

About The Role The ideal candidate must possess knowledge relevant to the functional area, and act as a subject matter expert in providing advice in the area of expertise, and also focus on continuous improvement for maximum efficiency. It is vital to focus on the high standard of delivery excellence, provide top-notch service quality and develop successful long-term business partnerships with internal/external customers by identifying and fulfilling customer needs. The candidate should be able to break down complex problems into logical and manageable parts in a systematic way, and generate and compare multiple options, and set priorities to resolve problems. The ideal candidate must be proactive, and go beyond expectations to achieve job results and create new opportunities. The role must positively influence the team, motivate high performance, promote a friendly climate, give constructive feedback, provide development opportunities, and manage career aspirations of direct reports. Communication skills are key here, to explain organizational objectives, assignments, and the big picture to the team, and to articulate team vision and clear objectives. eClerx is looking for a Lead Operations PM to manage our lead funnel, campaign attribution process and system integration across the lead to revenue process. In this role, you will drive optimization of lead data structures, surface insights on campaign performance and build & manage workflows across various Marketing platforms (SFDC, Pardot, Customer.io, etc). You will have the opportunity to coordinate across business, IT, Sales and Marketing teams globally to drive lead revenue and results. Senior Process Manager Roles and responsibilities: Design and manage lead workflows across marketing automation platforms to identify and track a leads funnel and buyer journey Manage multi-touch funnel programs and implement roadmaps to optimize by working with Business, Sales and IT teams Work with Marketing Analytics to optimize pipeline attribution process across the touch points and tech stack Own the lead journey from data ingestion to sales routing ensuring campaign attributions, touches and lead stages are tracked Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions to ensure accurate lead tracking Actively drive, organize, and participate in key enhancements to optimize lead and opportunity processes Implement scalable marketing automation processes and assist with the integration and onboarding of new tools Coordinate strong partnerships with stakeholders to drive campaign execution from requirements through build, testing, delivery and measurement Ensure data structure, integrity, and collection processes are aligned with reporting and business needs, including tracking and attribution of multi-touch user journeys Technical and Functional Skills: Bachelor's degree in marketing, technical discipline, business, management information science, data science, or applicable experience 3+ years of hands-on experience in a marketing automation/operations role 3+ years Marketing Automation and CRM experience Excellent written and verbal communication skills, analytical and problem-solving skills Very good interpersonal skills and a team player. Ability to work autonomously with a desire to work in a dynamic and fast-paced environment Data-driven, analytical marketer

About The Role The ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus. Senior Analyst Roles and responsibilities: Basic knowledge of HTML, CSS, SQL [Not mandatory. Good to have] Knowledge/basic understanding around responsive testing [testing across different devices, operating systems & web browsers] Knowledge of Jira workflow [preferable] Knowledge of using Google Suite products such as Google spreadsheets, Google docs, Google Drive & Gmail Should know basics about Email/SMS/push/in-app marketing Should possess basic information around Marketing automation & CRM technology Should have eye for detail to assist in audits/QA Should have excellent communication skills and be able to interact directly with marketing/campaign owners Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies Technical and Functional Skills: Bachelors degree with2 to 3 years of experience in digital marketing space Basic HTML/CSS/SQL Eye for detail to assist in audits English communication skills

About The Role The ideal candidate must possess strong communication skills, with an ability to listen and comprehend information and share it with all the key stakeholders, highlighting opportunities for improvement and concerns, if any. He/she must be able to work collaboratively with teams to execute tasks within defined timeframes while maintaining high quality standards and superior service levels. The ability to take proactive actions and willingness to take up responsibility beyond the assigned work area is a plus. Senior Analyst Roles and responsibilities: Basic knowledge of HTML, CSS, SQL [Not mandatory. Good to have] Knowledge/basic understanding around responsive testing [testing across different devices, operating systems & web browsers] Knowledge of Jira workflow [preferable] Knowledge of using Google Suite products such as Google spreadsheets, Google docs, Google Drive & Gmail Should know basics about Email/SMS/push/in-app marketing Should possess basic information around Marketing automation & CRM technology Should have eye for detail to assist in audits/QA Should have excellent communication skills and be able to interact directly with marketing/campaign owners Ability to work in a high-energy, quickly changing, and demanding environment Should have excellent presentation skills and should be able to clearly communicate ideas, thoughts, and strategies Technical and Functional Skills: Bachelors degree with2 to 3 years of experience in digital marketing space Basic HTML/CSS/SQL Eye for detail to assist in audits English communication skills

ROLE: CAMPAIGN SPECIALIST Key Responsibilities: 1. Unica Campaign: End-to-end ownership of campaign development, from requirement gathering , designing flowcharts , segment creation , offer assignments , to execution and tracking . Build complex audience segmentation using multiple tables, strategic segments, queries, derived fields, and calculated fields. Develop multi-wave, multi-channel campaigns (email, SMS, push notifications, direct mail, etc.). Set up response tracking mechanisms and create rules for response attribution . Perform data validation , test sends , and audience sampling for quality assurance. Work with Offer Templates , Cell Codes , and Contact History Management . Coordinate with Data Engineering teams for data feeds, extraction queries, ETL validation, and performance tuning. 2. Unica Journey: Create and maintain automated customer journeys for onboarding, nurture, retention, and cross-sell activities. Configure Entry Sources (database-driven or event-triggered) and Audience Definitions . Map and automate email , SMS , and push communications across different customer touchpoints. Monitor Journey metrics : participation rates, drop-offs, delays, and optimize accordingly. Integrate with Deliver module or external systems for channel execution and real-time triggers. 3. Unica Plan: Set up and manage marketing programs, campaigns, projects , and tasks using Unica Plan. Define and implement marketing workflows , approval hierarchies , and collaboration processes . Manage budget planning , cost tracking , and ROI reporting at project and program levels. Use Plan Dashboards , Calendars , and Reports to provide visibility to marketing stakeholders. Customize Forms , Templates , and Marketing Objects to align with business processes. Enforce process governance, timeline tracking, and compliance. Skills & Qualifications: Technical Skills: Deep hands-on experience with HCL Unica Campaign, Plan, and Journey (v12.x preferred). Strong working knowledge of SQL (selects, joins, filters, group by, aggregations) for database querying. Familiarity with Unica Deliver and Unica Link is a strong plus. Understanding of campaign data models , contact history , response history , and audience extraction logic. Basic to intermediate experience with HTML , JavaScript (for landing pages or email templates) is a plus. Knowledge of REST APIs for integrating Unica with external systems Working with Unica Interact APIs, Deliver APIs, Journey event ingestion APIs API testing using tools like Postman or SoapUI Linux command line operations (navigation, file handling, process management) Shell scripting Good to have basic to intermediate Java programming (preferably for Unica customizations or extensions) Marketing Automation Knowledge: Understanding of customer lifecycle marketing , lead nurturing , and trigger-based campaigns . Familiarity with UTM parameterization , lead source tracking , and attribution modeling . Knowledge of multi-channel campaign orchestration and journey mapping best practices . Process & Analytical Skills: Ability to translate business requirements into technical marketing workflows. Strong attention to detail for audience creation, testing, and data validation. Ability to generate campaign performance reports and journey analytics insights . Proficient in documentation, including process flows, user guides, and technical specifications. Good to have : API, GEN AI, content integration enablement, OS: Linux, shell script, Databases: SQLServer, Oracle, MySQL Reporting: superset, powerbi, google looker (preferred) Role & responsibilities

Develop implement strategies Plan execute campaigns across digital print events social media channels Manage budget Conduct market research competitor analysis customer insights Collaborate with sales team Manage team Stay updated on trends Required Candidate profile Master's pref in Marketing 5 yrs of exp Record of developing delivering successful marketing camps Strong knowledge of dig marketing SEO SEM social media content marketing. Prof with marketing tools