Sales Analyst & Marcom

As a Sales Analyst & Marcom Engineer/Executive at India Pumps, your role is crucial in supporting business growth initiatives by analyzing sales and marketing performance, driving MarCom initiatives, and providing actionable insights to optimize B2B strategies. Your strong analytical mindset, project management skills, and experience with CRM and marketing automation tools will be key in this role. Key Responsibilities: - Analyze sales data, customer behavior, and market trends to identify growth opportunities. - Support forecasting, funnel analysis, and territory planning. - Own and manage lead generation campaigns and data sources/subscriptions. - Provide insights and recommendations to improve lead generation, conversion rates, and customer retention. - Assist in the implementation and optimization of CRM and marketing automation platforms. - Work closely with the Commercial Excellence team to develop and manage regional dashboards and reports for tracking sales and marketing KPIs. - Segment customer data to support targeted marketing and account-based strategies. - Drive social media campaigns, branding initiatives, trade shows, website improvements, and other marketing communications campaigns. - Develop and manage sales tools such as brochures, videos, and value proposition flyers. - Conduct regional-level competitive analysis and market research to support strategic planning. - Handle other ad hoc projects related to data analysis. Qualifications Required: - Bachelor's degree in Mechanical Engineering. - 3+ years of experience in a B2B marketing field. - Proficiency in MS PowerPoint and MS Excel. - Experience with CRM systems and marketing platforms. - Strong analytical and problem-solving skills with attention to detail. - Excellent interpersonal skills to collaborate with diverse teams in multiple locations. - Excellent communication and presentation skills. - Ability to work independently while being fully accountable. - Ability to work cross-functionally and manage multiple priorities. Please note that CIRCOR is an Equal Employment Opportunity (EEO) employer, promoting diversity and inclusion by welcoming candidates from all backgrounds.,