AVP-Marketing

As a Marketing Specialist at our rapidly growing digital transformation and IT services company, you will play a crucial role in developing, executing, and managing multi-channel B2B marketing strategies. Your focus will be on driving brand awareness, demand generation, and qualified leads for our IT services. To excel in this role, you should have a strong foundation in digital marketing, content strategy, and campaign management for B2B technology solutions. **Key Responsibilities:** - Lead, develop, and oversee the marketing team and all related sub-functions. - Drive holistic marketing strategies and campaigns to boost website traffic, maximize digital presence, and support sales growth. - Define KPIs and deliver detailed marketing reports aligned with annual revenue objectives. - Plan and execute campaigns to consistently achieve annual MQL targets. - Manage all digital demand generation channels, ensuring optimum performance and ROI. - Optimize content, messaging, and creative assets for maximum campaign impact. - Implement digital tactics to increase web traffic, conversions, and brand awareness. - Strengthen social media presence and identify new opportunities for audience growth and engagement. - Collaborate with competency and sales teams to capitalize on market opportunities and customer insights. - Lead, mentor, and empower team members to deliver high productivity and exceptional results. **Qualifications Required:** - 10+ years of experience as a global B2B marketing leader, with mandatory experience in marketing to the North America market. - Proven 5+ year track record in B2B demand generation with strong results in driving qualified pipeline. - Demonstrated ability to create and sustain active engagement across social media platforms. - Hands-on experience with marketing automation platforms and lead management processes. - Familiarity with website analytics tools like Google Analytics (preferred). - Exceptional content creation skills tailored to B2B audiences. - Proficiency in demand generation channels such as email marketing, social media, paid search, and other digital platforms.,