AVP-Marketing

Role & responsibilities

Key Responsibilities:

• Strategic Planning:

Develop and implement marketing plans that align with the company's overall business objectives and goals.

• Market Research:

Conduct market research to identify target audiences, understand their needs and preferences, and analyse market trends.

• Branding:

Oversee branding efforts to build and maintain a strong company image and customer engagement.

• Campaign Management:

Plan, execute, and monitor marketing campaigns, including online and offline channels.

• Budget Management:

Manage the marketing budget and optimize resource allocation for maximum impact.

• Team Leadership:

Lead and mentor a marketing team, fostering a high-performance culture.

• Reporting and Analysis:

Generate reports and presentations on marketing metrics, campaign performance, and strategic initiatives for senior leadership.

• Cross-Functional Collaboration:

Work closely with other departments, such as sales, product development, and customer service, to ensure alignment and collaboration.

• Industry Knowledge:

Stay informed about industry trends, competitor activities, and emerging technologies in the security sector.

• Problem Solving:

Analyze marketing performance, identify challenges, and develop and implement solutions to improve results.

Additional Responsibilities in the Security Industry:

• Focus on Risk Management:

Develop and implement risk management strategies, including compliance with relevant regulations.

• Understanding of Security Solutions:

Have a comprehensive understanding of asset and information protection principles and how they apply to various security solutions.

• Customer Engagement:

Develop and implement customer engagement programs, including events and promotional campaigns, for target groups such as specifiers, consultants, and builders.

• New Product Development:

Lead the development and launch of new security products and services.

• Compliance:

Ensure compliance with local and state guidelines regarding emergency and security.

Preferred candidate profile

Security-Manguarding Industry

Perks and benefits

As per Market Norms