Marketing Associate

Key Responsibilities:

• Brand Marketing: Support brand marketing initiatives to increase awareness and visibility of the company's products and services.
• Content Creation: Assist in developing and writing marketing content for blogs, social media, newsletters, website updates, and other digital channels.
• Social Media Management: Contribute to social media strategy by creating engaging posts, monitoring trends, and analyzing campaign performance.
• Email Campaigns: Help plan and execute email marketing campaigns, including the creation of copy, graphics, and reports on campaign performance.
• Event Coordination: Support marketing efforts for webinars, trade shows, and virtual events by coordinating logistics, promotional materials, and follow-up activities.
• Market Research: Conduct research on industry trends, competitor activities, and potential customers to help refine marketing strategies.
• SEO and Analytics: Assist in search engine optimization (SEO) efforts and analyze website traffic, social media metrics, and other key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
• Sales Enablement: Work closely with the sales team to create marketing collateral, presentations, and case studies that support sales objectives.

Qualifications:

• A degree in Marketing, Business, Communications, or a related field.
• 1-3 years of marketing experience in the IT software and services industry. Experience working with technology services companies is preferred.
• Good understanding of brand marketing principles, digital marketing strategies, and the marketing needs of technology companies.
• Proficiency with marketing tools such as email marketing platforms, social media management tools, and content management systems.
• Familiarity with SEO, Google Analytics, and marketing automation tools is a plus.
• Excellent written and verbal communication skills, with attention to detail.
• Creative mindset with the ability to bring new ideas and initiatives.
• Strong organizational skills and ability to manage multiple tasks simultaneously.