Marketing Associate

1 - 5 years

2 - 5 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Were looking for a hands-on, idea-driven Marketing Associate who can roll up their sleeves and take full ownership of B2B campaigns, from brainstorming to big launch
  • From content and visuals to research and collateral, youll drive the work that drives our brand.
  • If youre equal parts creative thinker and action taker, this role is your launchpad.
  • What Youll Do
  • End-to-End Campaign Execution
  • Plan and execute multi-touch B2B campaigns across web, email, and social.
  • Coordinate timelines, tasks, and cross-functional inputs from idea to launch.
  • Ensure alignment with product, sales, and brand priorities.
  • Content Creation & Strategy
  • Write compelling, brand-aligned content for blogs, case studies, emails, landing pages, and social posts.
  • Maintain a consistent voice across all channels and assets.
  • Optimize content for SEO, engagement, and conversions.
  • Visual Coordination
  • Oversee the creation of campaign assets, work with designers, or use tools like Canva/Figma to ensure visual quality.
  • Marketing and Audience Research
  • Conduct market research and competitor analysis to identify opportunities and trends.
  • Track B2B trends and Gen AI evolution
  • Analytics & Optimization
  • Utilize analytics tools to track, measure, and report on digital marketing performance
  • Provide insights and recommendations based on data analysis.
  • Collaboration
  • Work closely with product, sales, and marketing teams to deeply understand our solutions and communicate their value.
  • Be a sounding board for creative ideas and contribute to campaigns beyond content creation.
  • What Makes You Our Ideal Candidate
  • Bachelors/Masters degree in marketing, business, or related field.
  • 2-3 years of proven experience in digital marketing or growth marketing, preferably in a technology or AI-related industry.
  • Excellent communication and interpersonal skills.
  • Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRMS, email automation, social media management tools, etc).
  • Understands and is enthusiastically active on platforms like Quora, Medium, ProductHunt, Reddit, HARO, and Other communities etc.
  • Strong writing and editing skills for content creation across various digital channels
  • The ability to create visually appealing content using graphic design tools is a plus.
  • In-depth knowledge of social media platforms and trends
  • Experience in creating and managing social media advertising campaigns.
  • Ability to analyze data and derive actionable insights for continuous improvement
  • Familiarity with A/B testing methodologies.
  • Flexibility to adapt to changing trends and technologies in the digital marketing landscape.
  • Proactive approach to learning and staying updated on industry best practices.
  • Ability to work independently and take ownership of end-to-end digital marketing responsibilities.
  • Should be proactive and not be afraid to share and act on their ideas.
  • What Youll Get
  • Impact at Scale: Your content will directly influence how top enterprises see and engage with our brand.
  • Freedom to Innovate: Experiment, fail, and succeedwe trust you to try new things and bring bold ideas to life.
  • Startup Thrills: The fast-paced, high-adrenaline world of a startup where no two days are the same.
  • Learning Opportunities: Surround yourself with AI visionaries and tech leaders working on groundbreaking innovations.
  • If you're excited to work at the intersection of creativity, tech, and businessand you're ready to take ownership of campaigns that shape the futurewe'd love to hear from you.
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