Marketing Assistant

Job Title: Assistant Manager - Marketing  Position Overview : We are seeking a strategic and results-driven Marketing Manager to lead our marketing efforts, drive customer acquisition, and elevate our brand presence. This role will collaborate with sales teams, advertisers, and internal stakeholders to deliver impactful campaigns and measurable growth. *Key Responsibilities* *Strategy & Planning* * Develop and refine pricing strategies that balance profitability, market share, and customer satisfaction. * Evaluate and maintain a comprehensive marketing strategy aligned with business goals. * Conduct market research to understand demand, identify new customer segments, and analyze competitor activities. * Craft and communicate the overall marketing plan to internal stakeholders. *Campaign & Promotion* * Lead the end-to-end development of marketing campaigns—from concept through execution. * Collaborate with advertising managers to conceptualize and implement promotional activities. * Build and maintain brand awareness, positioning, and messaging across all channels. * Oversee social media, content marketing, and public relations efforts. *Budgeting & ROI* * Manage marketing expenditures and budgets, including R\&D budgets and overall ROI analysis. * Prepare profit-loss projections to guide strategic investment decisions. * Monitor campaign performance and adjust tactics to optimize spend and results. *Sales Enablement & Lead Generation* * Support sales initiatives with targeted campaigns and lead-generation activities. * Compile and maintain lists of products/services as part of customer outreach. * Coordinate with sales and business development teams to align marketing efforts with revenue targets. *Events & Conferences* * Organize and execute company conferences, trade shows, and major events. * Create engaging promotional materials and presentations for events. *Travel frequently to outstation locations to attend, plan, and manage events.(Mandatory travel) *Qualifications & Skills* * Proven experience in marketing management, ideally in a B2B/B2C environment. * Strong analytical skills with experience in pricing strategy, ROI forecasting, and budget management. * Excellent communication capabilities for internal coordination and public-facing marketing efforts. * Proficiency in market research, competitor analysis, and data-driven decision-making. * Ability to lead cross-functional collaboration with sales, advertising, creative, and event teams. * Familiarity with content marketing, PR, and social media platforms. * Strong organizational skills with attention to detail and project management expertise.