Marketing and Brand Manager

Marketing & Brand Head

📍 Mumbai | 🕐 Full-time | 🏢 On-site

About the Role:

We’re looking for a dynamic and data-driven *Marketing & Brand Head* to lead the overall marketing strategy and brand building for our growing company. This is a leadership role that combines creative thinking with performance marketing, responsible for driving growth across all channels – website, marketplaces, and quick commerce.

As the face of our marketing function, you'll guide a team of channel owners, shape our brand voice, conceptualize high-impact campaigns, and ensure consistent execution to meet business goals. If you're a strategic thinker with strong leadership skills and a passion for building customer-centric brands, we want to hear from you.

Key Responsibilities:

🔹 Marketing Strategy & Leadership

•⁠ ⁠Develop and execute end-to-end marketing strategies aligned with business growth goals

•⁠ ⁠Lead and mentor a team managing performance across digital channels

•⁠ ⁠Ensure synergy and consistency across brand communication and customer touchpoints

🔹 Sales & Promotions Planning

•⁠ ⁠Own the offers and promotions calendar across all platforms

•⁠ ⁠Collaborate with finance and ops on pricing, margins, and inventory alignment

•⁠ ⁠Optimize marketing spends for maximum ROI

🔹 Social Media & Content Marketing

•⁠ ⁠Oversee social media strategy and content direction

•⁠ ⁠Drive brand storytelling, influencer partnerships, and UGC initiatives

•⁠ ⁠Monitor engagement metrics and continuously optimize performance

🔹 Campaigns & Brand Initiatives

•⁠ ⁠Plan and execute seasonal, festive, and topical campaigns (digital, influencer, offline, PR)

•⁠ ⁠Measure campaign performance and its impact on brand and sales

🔹 Events, Collaborations & Merchandise

•⁠ ⁠Lead brand activations, events, and offline community initiatives

•⁠ ⁠Drive creator and brand collaborations, along with merchandising strategies

🔹 Analytics & Insights

•⁠ ⁠Track KPIs like CAC, LTV, retention, and channel-wise ROI

•⁠ ⁠Build dashboards and deliver weekly performance reviews to leadership

•⁠ ⁠Drive decision-making through data and market insights

What We're Looking For:

✔ Proven experience in Marketing Strategy, Digital & Content Marketing

✔ Strong expertise in Brand Management and Social Media

✔ Data-driven mindset with skills in Market Research & Analysis

✔ Excellent communication, leadership, and cross-functional collaboration abilities

✔ Proficiency with marketing tools and performance analytics

✔ Prior experience in D2C, retail, or e-commerce is a strong plus

✔ Bachelor's or Master’s degree in Marketing, Business, or related field

If you're excited to take ownership of a high-impact marketing function and build a bold, consumer-loved brand — apply now or reach out directly!